Conference Day Two - NFC Track (Thursday 26 April 2012)

last modified: 23 April '12

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08.00

Registration

08.50

Chairman's Opening Remarks

Joint Plenary: Driving Business Excellence with Customer Centricity

09.00

Redefine the roadmap to success in new markets: Align your business model to the changing consumer landscape

Mr Anil Kishora

Anil Kishora, an Indian national, is currently the CEO of State Bank of India (SBI) in Singapore. Prior to moving over to Singapore from Mumbai in May 2009, he was responsible for the bank's overseas expansion and planning function at SBI's...

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Adopting a multifaceted approach to engaging your tech-savy customers by migrating to the digital and mobile platforms
A strategic perspective - Assessing the value proposition of implementing new information channels and platforms in your business
Insights into integrating new and existing platforms within your organization to create a seamless end user experience and unique competitive edge

› Mr Anil Kishora, CEO- Singapore, State Bank of India

09.30

Building the culture of customer experience to strengthen your value proposition

Mr. Ron Kaufman

Ron Kaufman is the world’s leading educator and motivator for uplifting customer service and building service cultures. • Author of Uplifting Service and 14 other books on service, business and inspiration. • Rated one of the world’s “Top 25 Who’s...

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Explore the proven path used by leading organizations in diverse industries around the world, to build a company culture that consistently delights customers, colleagues and business partners
Discover best practices in multi-channel customer and employee engagement, capturing voice of the customer compliments and complaints into practical service improvement projects
Learn how to drive a company-wide, year-long implementation tat aligns leadership secures management buy-in and cascades common vision, language and understanding throughout the organization

› Mr. Ron Kaufman, Founder, UP! Your Service

09.50

Re-defining customer centricity in the age of NFC and wireless technologies

Mr. Claus Hansen

Claus Hansen is managing NXP’s Identification business in Asia. He has extensive experience in the Smart Card and ID industry having spent more than 20 years in senior positions in Schlumberger and Gemalto, before moving to the Semiconductor...

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How NFC and RFID are bringing new levels of customer intimacy to life
Utilizing NFC & RFID to enable new levels of service and one-to-one marketing to be realized

› Mr. Claus Hansen, Director Identification Asia, NXP

10.20

Morning Refreshments

NFC to Enhance Consumer Experience

11.10

Chairman's Opening Remarks

11.15

NFC and the Google Wallet

Mr. Jeff Miles

Jeff Miles is the Vice President for Mobile Transactions at NXP. Mr. Miles has over 18 years of international and US experience as a key executive with VeriFone, ARCO and TNT Express Worldwide. He has spent over 10 years in the payments industry and ...

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Opportunities beyond mobile payments
Security concerns and the embedded Secure Element

› Mr. Jeff Miles, Vice President, Mobile Transactions, NXP

11.45

Living the NFC experience - A case study on Parramatta city

Mr. Greg Smith

Greg Smith is currently Group Manager Corporate Services at Parramatta City Council. He is responsible for Finance, HR, ICT, Customer Relations and Communications, Strategic Asset & Property Management and Governance, Quality and Corporate...

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Practical end user applications for NFC
Empowering the mobile phone with NFC applications
The NFC experience

› Mr. Greg Smith, Group Manager Corporate Services, Paramatta City

12.10

Accelerate NFC adoption amongst end users with NFC tags

Mr. Ivan Plajh

Ivan joined SMARTRAC from NXP, where he most recently held the position of International Product Marketing Manager for smart paper ticketing and NFC Tags. With NXP, he has gathered professional experience in marketing and product management of the...

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Explore the power of NFC technology to create an engaging interface for consumer
Learn more about accelerating the adoption of NFC accross multiple platforms
Understand the practical aspects of implementing NFC tags in your organization

› Mr. Ivan Plajh, Head of Productline NFC, SMARTRAC TECHNOLOGY GROUP

12.35

Utilise GlobalPlatform technology in your next NFC Project to secure mobile services

Mr. Kevin Gillick

As Executive Director of GlobalPlatform, Mr. Gillick is responsible for driving awareness and accelerating adoption of the GlobalPlatform Specifications within worldwide markets. Mr. Gillick coordinates and manages the organization's strategic...

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Deploying mobile contactless services in a secure element configuration
Create a neutral and secure environment to deliver convenient and user-friendly services to consumers in an NFC-enabled mobile environment
Facilitate the secure delivery ‘over the air’ of new and creative mobile services in a common environment

› Mr. Kevin Gillick, Executive Director, GlobalPlatform

12.55

Networking Lunch

Commercial NFC Applications & Solutions

14.30

NFC in the transport & retail industry - Migrating to the NFC platform for ticketing

Silvester Prakasam

Mr Prakasam has degrees in Science (Statistics) and Engineering (Electrical). He was with the Singapore Airlines for 10 years, working in various departments involved in technical support and development work, before joining the Mass Rapid Transit...

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The challenges of implementing NFC payments in Public Transport Systems
Meeting the regulatory requirements for e-payments
Exploring options: Understand the value proposition of mobile wallets vs traditional metro cards

› Silvester Prakasam, Director, Fare System, Land Transport Authority

14.55

Presenting a customer-centric vision: Commercial NFC applications in today's global environment

Mr Masayuki Takezawa

Masayuki Takezawa is Deputy General Manager in charge of marketing communications for FeliCa Business in Sony. After participation in product development throughout Sony for various consumer devices such as Mini Disc, car navigation system and...

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Introduction to leading-edge applications and use-cases
What benefits the customers can expect with NFC applications?
Where are the unpredecented opportunities with various NFC devices?

› Mr Masayuki Takezawa, Deputy-GM, Consumer, Professional & Devices Group, Sony Corporation

15.45

Afternoon Refreshments and one-to-one meetings

16.15

Dialogue: The potential for growth opportunities in NFC with the new applications

Silvester Prakasam

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Mr. Greg Smith

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Mr. Shankar Dharmaratne

Shankar Dharmaratne is the Senior Manager – New Business Development at Dialog Axiata PLC., a subsidiary of Axiata Group Berhad (Axiata), which operates Sri Lanka’s largest and fastest growing mobile telecommunications network. The Company is also...

Moderator:

Mr Frank Dorrian

Frank Dorrian is the President, Asia Pacific, of the RFID International Business Association, a not for profit, vendor neutral, end user education organization. He speaks regularly at major conferences on the different aspects of RFID and teaches...

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An assessment of the market for NFC non – payment applications in the region
How should the business model for NFC applications be structured for revenue maximization
Overcome the barriers to consumer acceptance of NFC with the right applications

› Silvester Prakasam, Director, Fare System, Land Transport Authority
› Mr. Greg Smith, Group Manager Corporate Services, Paramatta City
› Mr. Shankar Dharmaratne, Senior General Manager of New Business, Telekom Axiata
› Mr Frank Dorrian, President (Asia Pac), RFID International Business Association

16.55

Looking to the future of NFC products and services - A Korean perspective

Mr. Seungchul Byun at Cards & Payments Asia 2012

The lessons from NFC implementation in Korea - Learn about working with NFC technology in your business
NFC in the telecommunications industry - using the mobile phone to simplify to create a seamless experience
Implementing NFC applications to spread awareness and drive product proliferation