Planet of the Apps Europe 2012
17 - 18 October 2012,
Excel, London, UK
Strategy and opportunity for developers, brands and their partners
Planet of the Apps @ the Mobile Show
As part of The Mobile Show and now in its 3rd year, Planet of the Apps will once again bring the developer community together with major brands, mobile operators, device manufacturers and platform owners to examine
the opportunities and challenges around the apps explosion.
6 reasons why you should sponsor or exhibit at Planet of the Apps:
- Lead generation - The Mobile Show puts your in front of the largest number of pre-qualified decision makers in Europe
- Branding - Sponsorship gives you brand exposure to people who will actually buy your products
- Networking - As Europe's largest gathering of suppliers and buyers, this is your best opportunity to network and discuss ideas
- Keep in touch with your customers - With 2000+ attendees expected, it is the ideal opportunity to keep in touch with your customers, introduce them to your team and demonstrate new products or services.
- Position your company as a thought leader - The conference brings together the experts in the field. Be seen as thought leaders, build confidence in your brand and win business.
- Gauge market reaction to your products - Get face to face market feedback on new or existing products and services.
Developers come to Planet of the Apps and learn:
- How to make your app discoverable and maintain user interest
- How to implement successful tie ups with operators / OEMs
- How to create the right monetization model; pay per play, subscription, ad based.
- How to overcome fragmentation and write apps for multiple platforms.
Brands come to Planet of the Apps and learn:
- How to use Apps for increased customer engagement and brand awareness
- How to measure the success of your app
- How to integrate your app as part of an overall m-commerce strategy
- How to personalize your app for each consumer
- How to stand out from the crowd
