Mr Mark Challinor | Director of Mobile
Telegraph Media Group

Mr Mark Challinor, Director of Mobile, Telegraph Media Group

Director of Mobile, Telegraph Media Group. Also international board member of The International Newsmedia Marketing Association (www.inma.org). Past Chairman of The Chartered Institute of Marketing and currently sits on the Code of Advertising Practice panel (CAP) for the Advertising Standards Authority (ASA). 20+ years inside newspapers/media, holding senior commercial roles previously at Trinity Mirror (Daily Mirror, Sunday Mirror) and Associated Newspapers (Daily Mail, Mail on Sunday, Metro) and now The Telegraph. 5 years in the mobile consultancy arena..clients included The American Marketing Association, Showcase Cinemas, Toni & Guy hair salons, Girls Aloud and Metallica music groups... Regular speaker at both print/digital media and mobile industry events worldwide.

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Appearances at this years' conference:

Conference Day Two, 28th October 2011


@ 08.50
Opening remarks from Chair

  • › Mr Mark Challinor, Director of Mobile, Telegraph Media Group
@ 12.20
Presentation: Integrating your app as part of an overall e-commerce strategy

  • Utilising the app as a major part of the marketing mix
  • Can an app allow you to successfully reposition a brand?
  • Using an app as part of a product re-launch
  • Does a brand app need to be functional to engage?

  • › Mr Mark Challinor, Director of Mobile, Telegraph Media Group

Co-located events:

  • Internet Show Sydney
  • Social Media World Sydney
  • e-Commerce & Payments World Sydney

sponsor Planet of the Apps Australia ›

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