Conference Day One, 27th October 2011

Conference Day One, 27th October 2011 ›

Conference Day Two, 28th October 2011 ›

last modified: 26 October '11

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08.30

Welcome coffee and registration

08.50

Opening remarks from the chair

Shane Williamson, Co-Founder, Mobile Monday Sydney

RECREATING THE APPS ECOSYSTEM

09.00

Keynote: Multiplying Opportunities for your Apps

Mr Scott Apeland

Scott Apeland currently leads the Intel AppUpsm developer program and is responsible for engaging the software ecosystem to write compelling and innovative applications for the Intel AppUpsm center. This includes developer engagement, technical...

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Enabling consumers to carry their experience across devices with varying screen sizes and input options
How developers can enhance their apps’ appeal and consumer reach to succeed in the app store economy
Future device trends and consumer behaviors shaping the app ecosystem

› Mr Scott Apeland, Developer Programs Organization, Director, Intel Corporation

09.30

Presentation: How can Telcos succeed in the mobile apps market

Mr James Espie

James Espie manages the Applications portfolio for both Vodafone and 3 Mobile. A veteran of over 10 years experience managing a diverse array of products from online stores and gaming consoles, to hosting infrastructure, in his current role he is...

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What is the future role of Telcos?
How to leverage apps as more than just a marketing tool
App store checklist – do you need one?
How app stores need to evolve to meet consumers and developer needs

› Mr James Espie, Product Manager Applications, Location & Search, VHA

10.00

Panel discussion: Who owns the user experience?

Mr James Espie

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Mr Russell Ivanovic

Russell is a Co founder and Developer at Shifty Jelly. Located in Adelaide, Australia, Shifty Jelly started two years ago with two guys on their respective couches with no real plans for the future. Two years later, they are one of Australia's most...

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Mr Scott Apeland

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Mr Luke Steele

Luke is a mobile industry specialist with considerable experience in the content and services field, and is currently acting Head of Content & Retention at Samsung Electronics Australia. In this role, he and his team are responsible for adding value ...

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Mr Sarim Aziz

Sarim Aziz is the Team Lead for Research In Motion's Developer Relations Team . The RIM Developer Relations Team supports the application development efforts for several ISVs globally, helping to bring consumer and enterprise solutions to the...

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Analysing who currently has control of the user
Assessing how the user accesses features in their app
Understanding key factors that influence app store interaction

10.40

Morning refreshments and networking

PARTNERSHIPS & OPPORTUNITIES

11.10

Presentation: Partnerships, platforms and products

Ms Jen Wilson at Planet of the Apps Australia

Building repeatable structures
The power of third parties and the API
Niche built for large scale – a case study

› Ms Jen Wilson, Director, The Project Factory

11.40

Panel discussion: Taking advantage of the tablet opportunity?

Mr Chris Watt

Chris has over ten years experience in the marketing and commercial management of digital services. Chris started at TigerSpike a Personal Media company over two years ago as Product Director, managing TigerSpike's product and services offering as...

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Ms Paz Saavedra at Planet of the Apps Australia

Will apps be the dominant life form on tablets or will mobile web win out?
Can tablets provide a commercial future for developers?
Analysing tablet only apps from digital publications and games

› Ms Jen Wilson, Director, The Project Factory
› Mr Chris Watt, General Manager, TigerSpike Pty Ltd
› Ms Paz Saavedra, Senior Product Manager Mobile, News Digital Media

12.20

Lunch

DISCOVERABILITY

13.20

Presentation: Farming over strip mining – How to cultivate app store success

Mr Russell Ivanovic

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App store 101 – plusses and pitfalls
Know the customer perspective
Why quality rather than quantity works
How to manage and maintain your relationship with app stores

› Mr Russell Ivanovic, Co-Founder and Developer, Shifty Jelly

13.50

Case study: Establishing PR as part of a long term strategy

Ms Kathryn Hamilton

Kath Hamilton joined Yahoo!7 in 2006 and is responsible for leading the strategy, business development and audience engagement for Yahoo!7’s lifestyle, entertainment, travel, news, sport and finance properties. She is accountable for extending the...

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Understanding why big apps have come to prominence
How to leverage partnerships for promotion
Working with app stores to improve discoverability
Integrating social networks to promote your app

› Ms Kathryn Hamilton, Audience Director, Yahoo!7

14.20

Panel discussion: How to take your app to the largest audience

Ms Kathryn Hamilton

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Mr Galvin Davis

Galvin is Director/Creative Director of Sydney Digital Agency, Protein. His Apps include the #1 Top Paid Lifestyle App 'Ask The Butcher', the augmented reality #1 Kids Game 'Upsies!' and the Graphic Novel 'Stricken'. Anthill Magazine awarded 'Ask...

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Mr Anthony Moller

Head of Digital for Australia’s premier 25 – 54 radio network, the Australian Radio Network (ARN). Responsible for the strategic development ARN’s digital media activities including online, mobile, Social media and applications. The key to...

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Mr Paul Marshall

Paul Marshall is the Executive General Manager of Salmat Digital and is the head of Lasoo.com.au, the leading pre-shop website in Australia. Paul has been instrumental in building the Salmat Digital business with services such as Lasoo and Dynamic ...

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