Mr Scott Seaborn | Head of Mobile Technologies
Ogilvy UK

Mr Scott Seaborn, Head Mobile Tech., Ogilvy UK

Mobile marketing is an exciting discipline which Ogilvy has injected into its DNA. Scott created the mobile division and leads its operation across the 12 group agencies. Scott was also a founding creator of Ogilvy London’s Digital Innovation Lab for which he has incorporated many market leading technologies (and invented one or two along the way). At Ogilvy, Scott’s work has contributed towards winning 8 awards for mobile marketing including a Cannes Lion, two Creative Circles and a D&AD. Prior to joining Ogilvy he had won 12 awards for his work with mobile. In the UK, Scott is Co-Chairman for The Mobile Marketing Association and across Europe he holds a seat on the MMA Exco Board of Directors. He believes that mobile represents the perfect canvas upon which creative can blend with technology.

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Appearances at this years' conference:

Conference Day Two, 28th October 2011


@ 09.00
Mobile Marketing & Advertising - Creative Perspective

  • When did mobile get interesting?
  • The format of mobile from a creative perspective
  • The unique elements - what does mobile have that no other
    medium does (live demo)
  • Insights into Ogilvy London’s award winning work for Coca Cola,
    IBM
  • The future of advertising - mobile in the year 2020

  • › Mr Scott Seaborn, Head of Mobile Technologies, Ogilvy UK
@ 10.40
Panel discussion: How to engage and re-engage consumers

  • Providing the best and most innovative consumer experience
  • How to use initial offers to create brand generated contact
  • Educating the consumer and improving their brand experience
    through the app
  • Utilizing the on the go nature of your consumer

Rajhev Rajkumar, Group Mobile Product Director, Fairfax Media

Sponsors
Gold Sponsor
Intel at Planet of the Apps Australia
Gold Sponsor
Research in Motion Australia Pty Limited at Planet of the Apps Australia