Luke Buckle | Sunrise Social Media & Web Producer
Channel 7 - Sunrise

Luke Buckle is the Social Media Manager and Web Producer for Channel 7's breakfast TV show, Sunrise. Luke has a background in online strategy and TV-web integration that has taken him from producing interactive TV applications at FOXTEL to Yahoo!7 and eventually to Channel 7's top-rating breakfast show Sunrise. Since 2007, Luke has overseen the expansion of Sunrise into a round-the-clock brand with an industry-leading presence on Facebook, Twitter and YouTube. It is now one of Australian TV’s most powerful social media operations with over 200,000 total followers. More recently, Luke has overseen the launch of Australian TV’s first suite of applications for mobile users on iPhones, iPads and Android devices, a simple and efficient platform delivering video-on-demand and greater viewer engagement with integrated social media streams that often attracts over 1000 comments per day. The apps were recently nominated for an AIMIA Award - Best mobile advertising or marketing. Luke has just joined Seven's newly established Social Media Strategy Team which will spearhead the network's approach to Social TV.