Siva has two decades of experience in developing and communicating product value propositions through market access strategies, research excellence, and brand strategy support. Siva is a veteran of the industry with leadership roles at PTC Therapeutics, Human Genome Sciences/GSK, BMS, Merck & Co. and Boehringer-Ingelheim, covering several therapeutic areas and markets. Siva led market access related consulting divisions at MKTXS, Ipsos Healthcare and TNS (now, part of Kantar) respectively in the capacities of SVP/EVP, helping biopharmaceutical clients demonstrate and articulate product value propositions to achieve optimal access globally and market share while maintaining the pricing corridor. Siva has a strong publication track record and has presented at various scientific and trade conferences and to diverse payer audiences. Siva has a Master’s degree in Health Policy and Management from Johns Hopkins University, and a Master’s degree in Bioengineering from University of Strathclyde, UK.