Dr Martin van der Graaff | Secretary, Reimbursement Committee
CVZ

Dr Martin van der Graaff, Secretary, Reimbursement Committee, CVZ

Dr Graaff spent 4 years in administration form development in Organon, and 7 years in pharmacokinetics and preclinical development at Solvay. He then made the switch from R&D to policy development and moved to Nefarma, the Dutch Association of the Pharmaceutical Industry. He has acted both as a regulatory expert (6 years) and a biotech and innovation expert (6 years). He joined the Dutch Healthcare Reimbursement Authority (CVZ), in 2008 in his current position. Colin Wight, Chief Executive, founded GalbraithWight Ltd, the Strategic Healthcare Business Consultancy, in January 1997. Starting originally with Glaxo in R&D, Colin has thirty years healthcare industry experience, including twelve years with Merck & Co Inc, three years as Marketing Director for Rhone-Poulenc Rorer (now Sanofi-Aventis), and four years as Sales Director and Sales and Marketing Director for Bristol-Myers Squibb. Colin has been a member of global strategic marketing teams for cardiovascular and respiratory products, and global salesforce effectiveness teams. He has worked alongside leading management consultants including McKinsey and Boston Consulting, and has worked with the positioning experts and well-known authors Al Ries and Jack Trout. He has been responsible for some of the most successful launches, including Innovace and Zocor. Most recently, Colin authored ‘Scrip’s Guide to Successful Pharmaceutical Marketing’; a detailed insight into pharmaceutical marketing in the 21st Century.

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Appearances at this years' conference:

Day two, Thursday, 22 March 2012


@ 09.55
Panel discussion: How can payers and industry work together to ensure that innovative and valuable treatments make it to the market?

  • Where do we agree and where do we differ?
  • How big is the gulf and can it be closed?
  • Putting patients at the centre of the decision making process

  • › Dr Martin van der Graaff, Secretary, Reimbursement Committee, CVZ
@ 11.25
Changing beacons: Navigating the Dutch reimbursement system after 2012 beacons

  • Conditional reimbursement
  • What is an add-on?
  • What about results of outcomes research?
  • Modernizing the reimbursement system
  • Some cases: enthralling or appalling?

  • › Dr Martin van der Graaff, Secretary, Reimbursement Committee, CVZ
Sponsors
Session facilitator sponsor
ZS Associates Inc at Pharma Pricing & Market Access Outlook Europe
Presentation sponsor
GalbraithWight at Pharma Pricing & Market Access Outlook Europe
Presentation sponsor
United BioSource Corporation at Pharma Pricing & Market Access Outlook Europe
Presentation sponsor
Bridgehead International Ltd at Pharma Pricing & Market Access Outlook Europe
Lanyard sponsors
OptumInsight at Pharma Pricing & Market Access Outlook Europe
Presentation sponsor
PDCI Market Access Inc. at Pharma Pricing & Market Access Outlook Europe