| On-Marketing | On-Content | On-Enterprise |
|---|
| 8.30am |
Registration and refreshmentsRegistration and refreshments |
| 9am |
Chairman’s opening remarksChairman’s opening remarks |
| 9.15am |
Opening keynote: Formats of the future – how branded entertainment is revolutionising today’s online marketing
- 66% of 16-24-year-olds expect brands online to entertain them, according to recent research from Vice Media
- And connected TVs are set to further revolutionise this trend with 80% of all new TV sets purchased in the UK by 2013 will have an internet-connection
- Anna Bateson and Chris Gorell Barnes will use case studies and research to share their own insight into the future of branded content
Opening keynote: Formats of the future – how branded entertainment is revolutionising today’s online marketing |
| 9.45am |
BreakBreak |
| 10am |
How to get your product found and bought using video
- Into the “halo effect” - how to get it shared
- The right content - does one size fit all?
- How to launch, when and where
- How to place a value on actions
How to get your product found and bought using video |
| 10.30am |
|
How video content can revolutionise your business model
- Creating a business around video
- Making the finances work - generating returns from your video content
- Technical challenges and how to overcome them
How video content can revolutionise your business model |
The social enterprise – how to use video to increase engagement, foster community and circulate excellence
- Engagement: how to use online video to get your whole company on-message
- Transparency: how to use online video to break down boundaries and increase co-operation
- Agility: how to use online video to increase flexibility and speed adoption
The social enterprise – how to use video to increase engagement, foster community and circulate excellence |
| 11am |
Should brands become studios? How to use online video for brand awareness
- Product placement or entertainment?
- How to use web series for brand dominance
- How to identify content that suits your brand
- How to know it’s working
Should brands become studios? How to use online video for brand awareness |
| 11.30am |
|
How to monetise your video content through advertising
- How to make sense of the ad networks
- What type of advertising is suitable for your video
- How to make it sustainable
How to monetise your video content through advertising |
How to use online video to recruit talent
- How to make your company look good
- What do they want to see? How to match your message to their needs
- How to get it seen - what channels work best for the different age groups and positions
How to use online video to recruit talent |
| 12pm |
The second screen - how to integrate video into cross channel marketing
- Using online video to supplement cross channel message
- Driving interest to video from offline marketing channels, and the reverse
- How to incorporate video into an email campaign
The second screen - how to integrate video into cross channel marketing |
| 12.30pm |
|
Panel discussion: Moving from text to video – lessons from the publishers
- Newspaper reporting with videos - what changes?
- How to maintain an effective balance
- What are the costs? What is the return?
- › Steve Folwell, Business Director Multimedia, Brand extensions, The Guardian
- › David Ross, Head of Video, The Sun
- › James Weeks, Head of Video, Telegraph Media Group
- › Nick Bell, Director of Digital Products, News International
- › Zach Leonard, Managing Director, Digital, Independent, Evening standard
- › Mark Barlex, Editor - On Demand, BBC News
Panel discussion: Moving from text to video – lessons from the publishers |
How to use video for in-house training
- You can do it yourself! The benefits of inhouse production
- How to get it watched - the right content
- How to measure effectiveness of your videos
How to use video for in-house training |
| 1pm |
Networking lunchNetworking lunch |
| 2pm |
How to measure the effect of video
- What do you need to have in place in terms of analytics
- Key metrics to understand
- How to make the most of this knowledge
How to measure the effect of video |
| 2.30pm |
|
Mobile video – what changes?
- How to tailor your content for mobile consumption
- Maintaining quality for mobile viewers
- Monetisation strategies for mobile video
Mobile video – what changes? |
Online video to help your customers and yourself
- What we’ve learned in the first 6 months
- Dealing with complaints
- What difference does it make? How to measure results
Online video to help your customers and yourself |
| 3pm |
How to use video in B2B marketing
- How to reach decision makers using video
- Surely it’s different? Lessons from B2C
- Entertainment or utility? How to create the most effective content
How to use video in B2B marketing |
| 3.30pm |
|
Video advertising – how to do more than just replicate the TV model
- Best practices for in video advertisers
- Pre-roll, mid-roll - what works?
- Becoming part of the entertainment, not a distraction
Video advertising – how to do more than just replicate the TV model |
Using video to manage a global workforce
- What’s the message - how to communicate success
- When internal becomes external - does it matter?
- Did it work?
Using video to manage a global workforce |
| 4pm |
How to generate leads using online video
- How to produce “remarkable” video content
- How to get the data - what content gets the best returns
- Getting it seen and shared - using the social networks for distribution
- › Roger Binks, Vice President, Group Marketing, Regus
How to generate leads using online video |
| 4.30pm |
|
Enlisting your audience as creative partners – how to use user generated content
- Making your site a platform for interaction
- Submission and presentation - what do you need?
- How to ensure quality
Enlisting your audience as creative partners – how to use user generated content |
How to use online video for investor relations
- Getting the message spread
- Cross-channel, using social media
- How to measure success
How to use online video for investor relations |
| 5pm |
How to get your YouTube advertising campaign to pay off
- Partnerships - how to get the most out of the deal
- Branded channels - why they work
- In-video advertising - how to choose the right content
How to get your YouTube advertising campaign to pay off |
| 5.30pm |
|
How to use YouTube effectively as a distribution partner
- Advertise without cannibalizing your own site
- Maintaining brand integrity through YouTube channels
- Dealing with copyright issues
How to use YouTube effectively as a distribution partner |
What is social video and how can I use it for my business?
- Social video is more than video on social networks
- Creating conversation through video
- Success is more than metrics
What is social video and how can I use it for my business? |
