M-content World Asia 2012

M-content World Asia 2012 ›

last modified: 08 May '12

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08.00

Registration

09.00

Chairman's opening remarks

Mr Colin J G Miles

Colin co-founded i-POP and is a renowned mobile media expert, industry evangelist and conference speaker having spoken at more than 150 conferences, seminars and workshops worldwide. In 2011 he was elected as Chair for MEF Asia; part of a global...

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› Mr Colin J G Miles, MEF Asia Chairman & SVP Sales and Marketing, InternetQ

M-content innovations

09.15

Achieving seamless cross platform experiences

Mr James Miner at Mobile Content World Asia

Understanding mobility in the "Right Now" content culture
Integrating and engaging online and offline experiences
Delivering anytime, anywhere, any-screen sports experiences

› Mr James Miner, SVP - Digital Media, ESPN Star Sports

09.45

Media & Entertainment - The future of mobile music

Mr Vivek Paul at Mobile Content World Asia

Mr Mandar Thakur

Mandar Thakur is the COO of Times Music , a division of BCCL / The Times of India Group . Mandar has been at the forefront of the evolving music business , in diverse roles over the past 21 years and till lately ran a successful Digital Music /...

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Moderator:

Will the future be in the cloud or is the future of music on mobile all about the live experience?
Harnessing mobile based ticketing, live streaming, location & merchandising to engage your fans
Exploring the future of distribution and discovery, new business models & enabling innovation

10.20

Assessing the next developments set to define how content is consumed on different platforms

Mr Noritaka Kobayashi at Mobile Content World Asia

What is the future of mobile broadband usage?
Will content be the next big driver of mobile revenue?
How to strengthen Smartphone content line-up

› Mr Noritaka Kobayashi, VP, Head, APAC business development, GREE

10.40

Morning Refreshments & Exhibition Tour

Content, the new revenue generators

12.00

Fan engagement in Asia - Manchester United's second home

Mr Tom Hill

Tom Hill was appointed Regional Sponsorship Director of Manchester United in August 2008 with responsibility for international sponsorship sales. Tom was previously responsible for the Sales & Marketing at The Rugby Football Union. Tom has worked...

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Closing the geographical gap - The digital engagement of fans
Football and Mobile - How Manchester United tackles the mobile sector
How to spearhead a successful digital marketing campaign to generate ROI
Communicating a holistic branding across digital and social media
Implementing key mobile usability to enhance the user experience

› Mr Tom Hill, Sponsorship Director, Manchester United

12.30

Networking Lunch

Winning m-content categories

14.10

The gaming perspective: Exploring how game developers are forecast to achieve exponential market growth in China

Mr Chris Shen at Mobile Content World Asia

How international gaming companies and developers can make inroads into the Chinese mobile and social gaming markets
Assessing the many app stores to guarantee large-scale distribution
How to localise foreign apps for the Chinese market

› Mr Chris Shen, Vice President, The 9

14.40

Scouting the world's best m-content & applications

Mr Steven Kopec

Steven has been in Information Technology for more than 15 years. He came to Turner Broadcasting in 2000 as a Systems Analyst and in 2007, moved to Hong Kong where he is currently Director, Emerging Technology. In this role, Steven has a focus on...

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How to create mobile content magic for the digital age?
Integrating your content & apps on your mobile to creat a unique mobile experience
Exploiting your Smartphone's native features to offer a high degree of personalized content to your consumer

› Mr Steven Kopec, Director, Emerging Technology, Turner Broadcasting

15.10

Afternoon Refreshments

Customer Engagement

16.00

Connecting the bank and merchant through digital strategies

Ms Franchette Cardona

Franchette heads the Business Development & Marketing for UnionBank of the Philippines, one of the largest financial institutions in the Philippines. She will share insights on utilizing innovation strategies via online and mobile channels for...

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Using digital marketing and mobile platforms for customer acquisition and customer retention
Generating brand and product awareness across the mobile channel
Winning customers through the digital channel

› Ms Franchette Cardona, Business Development Head, UnionBank of the Philippines

16.30

Entertainment panel: Delivering an unrivalled brand experience on the mobile phones

Mr Ashwin Puri

Ashwin Puri - Global Head of Advertising & MD SE Asia Ashwin runs the SE Asia region and all advertising partnerships globally for Vuclip. Prior to Vuclip, Ashwin has over 10 years of experience in product, business and infrastructure development...

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Mr Joerg Krahnert

Joerg is the Managiung Director for the APAC region and as such responsible for developing the Asia Pacific market for Netbiscuits. In this role, Joerg oversees the strategy development for the group’s Asian endeavours as well as the operational...

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