Mobile Advertising World
1 May 2012,
Melbourne Convention & Exhibition Centre, Melbourne, Australia
Strategy and opportunity in mobile advertising for brands and agencies
MAD World 2012 is the largest mobile advertising conference in Australia
MAD World 2012 is a two day strategic conference which is co located with the The Mobile Show exhibition and four other events. Mobile Advertising World brings together telco’s, brands and agencies to explore and exploit the new opportunities presented to their business through the explosion of mobile advertising.
Among the key questions that will be answered in MAD World are:
- How to fit mobile into your existing media strategy
- How to measure the success of a mobile advertising campaign
- How telcos can get a slice of the revenue generated from mobile advertising
- The role of mobile in creating truly integrated communications campaigns
- Mapping the mobile advertising ecosystem. Who owns this space?
- How to work with operators to understand your mobile audience
- How to overcome fragmentation - which devices and operating systems are used by your target customer base?
- You’ll come away with great new ideas to do better business.
Who should attend:
Mobile & digital marketers from:
- Consumer brands
- Advertising agencies
- Telcos
- Mobile game developers
- Mobile ad platforms
- Web / app developers
- Mobile CRM / analytics
- Mobile marketing consultants
- Payment / security providers
- NFC technology providers
- Law firms
Who should sponsor and exhibit:
- Telcos
- Mobile ad platforms
- Web / app developers
- Mobile CRM / analytics
- Mobile marketing consultants
- Payment / security providers
- NFC technology providers
- Law firms
- CRM solutions
