- Justifying loyalty investments
- Building customer loyalty with strong emotional pull
- Improving loyalty data collection
- Embedding relevancy into loyalty rewards and programmes
- Rewarding customer advocacy through social media
- Tapping on word of mouth: How to get your customers to bring you more customers
- Thinking beyond ‘superfans’
- Mobile’s role in loyalty programme delivery
- Scaling location-based marketing
- Customer engagement as a loyalty metric
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