Loyalty World Australia 2012
27 - 28 November 2012,
Atlantic Group V, Melbourne, Australia
Innovation, best practice and ROI for all businesses
The leading loyalty conference for executives seeking to maximise acquisition, retention & experience
Loyalty World Australia 2012 is about understanding what loyalty actually means today in a constantly changing environment with a very discerning customer base. It’s explores the solutions and strategies that businesses need to create a loyal and valuable customer.
It will outline how brands can effectively deliver on their customer strategy and deliver a consistent, engaging message across all channels – new and old. Loyalty leaders will be looking to overcome their challenges, enhance, develop and implement customer strategies.
Why Loyalty World?
- Consumers are savvy and discerning. Competition is highly accessible. Organisations need to be able to create real, long term loyalty
- Businesses must realign their customer management strategies
- Any new customer strategy needs to demonstrate clear ROI to the business in order to be approved
- Customer centricity is the new competitive advantage. It is no longer strictly a marketing function and has become an operational objective
- Embracing analytics, new marketing and socially driven strategies will be vital for all organisations to stay competitive and drive customer loyalty
The Loyalty World 2012:
- Becoming customer centric
- Customer engagement and experience
- Mobile and social media strategies
- Insights and analytics from data
- Measuring, monitoring and managing social media
- Understanding and leveraging the growth of channel and device choices
- Accountability for ROMI
- Understanding the impact of shifting consumer demographics on customer loyalty
Who should attend?
- Managing Director
- Chief Marketing Officer
- Marketing Director
- Loyalty Manager
- Head of Brand Management
- Head of CRM
- Head of Customer Experience
- Commercial Director
Brands come to learn how to:
- Create loyalty in a transparent age
- Create a truly customer centric organisation
- Define profitable behaviour and identify your most valuable customers
- Maximise the opportunities mobile and social marketing present for customer engagement
- Glean insights from the vast volumes of data available
- Prevent customer attrition and reduce customer churn
- Assess which channels customers are using to make purchases
- Successfully communicate given the emergence of channel and device choices
