Hong Kong's Customer Festival 2014,MIRA Hotel, Hong Kong
Customer strategy for all brands in Greater China - Hong Kong's Customer Festival 2014

Mr King Leung | Governor
Digital + Direct Marketing Association Asia

Mr King Leung, Governor, Digital + Direct Marketing Association Asia

King Leung is a leading practitioner in Big Data, CRM and Loyalty Marketing in Hong Kong and China.
In 2002, King raised seed capital from Credit Suisse to found Datrix, a Big Data/CRM startup in Hong Kong – which then initiated an M&A with Datatrade, a direct marketing leader established in 1983, the following year. Over the next decade, under his leadership, King guided Datatrade to win multiple industry awards, including CRM Agency of the Year and Best CRM Program awards, expanded to China and the Philippines, joined a 35-country strong international CRM agency network, started a separate Gateway to Asia business (that helps overseas companies enter Asian market), etc.
King serves in leadership positions at several marketing and technology associations – Marketing Society Asia, [D+D] Marketing Association, Asia America Multi-technology Association, Young Entrepreneurs Development Council, etc. and is a frequent speaker and moderator on Big Data, CRM, innovation, entrepreneurship at media (Pearl, RTHK, TDC, etc.), universities, business conferences and seminars. 
King was a management consultant in strategy, operation and information technology with Booz Allen Hamilton and KPMG Consulting in USA and UK. King also practiced technology investment as a venture capitalist at Innovate@ (a technology fund co-managed by Booz Allen Hamilton & Lehman Brothers in USA).
King Leung holds an MBA (Hons) in Finance and Strategy from University of Chicago, and BSc (Hons) in Mechanical Engineering from University of Wisconsin – Madison.

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Appearances coming up:

Premium Conference, Wednesday, 3 September 2014

@ 08.55
Chairman's Opening Remarks

@ 15.20
Closing Chairman's Remarks

Gold Sponsor
GfK at Hong Kong's Customer Festival 2014
Associate Sponsor
Avios Group at Hong Kong's Customer Festival 2014
Avention Inc. at Hong Kong's Customer Festival 2014
Softlayer Technologies Asia Pte Ltd at Hong Kong's Customer Festival 2014
Storm at Hong Kong's Customer Festival 2014
co-located with
  • Loyalty World Hong Kong 2014
  • Big Data World Hong Kong 2014
  • OmniChannel World Hong Kong 2014
  • Engagement World Hong Kong 2014
  • Experience World Hong Kong 2014