Hong Kong's Customer Festival 2014,MIRA Hotel, Hong Kong
Customer strategy for all brands in Greater China - Hong Kong's Customer Festival 2014

Mr Jason Chu | Chairman
Asia Pacific Customer Service Consortium

Mr Jason Chu, Chairman, Asia Pacific Customer Service Consortium

Mr. Jason Chu is the Founding Chairman of Asia Pacific Customer Service Consortium (APCSC), the judging panel & organizing committee of the International Customer Relationship Excellence Awards (CRE Awards), and Hong Kong International Expo Innovation Awards.   Mr. Chu collaborates with industry experts and major university researchers to consult and research on key aspects of Customer Satisfaction and Loyalty. Jointly with researchers in the University of Hong Kong and the members of APCSC and HKCSC, Mr. Chu has led the consortium effort in developing the Customer Service Quality Standard (CSQS) in setting international standards and world-class framework for service organizations. He is the pioneer of innovative customer service research including e-Survey on Internet Banking, Securities and Travel Services, The Best-in-Class (BIC) Certification CRM Contact Center Benchmarking in Asia Pacific, Customer Satisfaction and Aspiration Survey and other international standards in Asia, Australia, Malaysia, China and the United States.   Mr. Chu is the industry visionary to build a Global Certification with international bodies in the USA, Australia, China and other countries for the Customer Service and Support Industry to develop professionalism and career development for the customer service industry, including the Certificate in Customer Service Management (CCSM), Certificate in Service Excellence Leadership (CSEL) and Certificate in Professional Customer Service (CPCS) approved under the Continuous Education Fund (CEF) under Hong Kong SAR Government.   Mr. Chu received his BS and MS degrees in Industrial Engineering and Operations Research from the University of California, Berkeley. He is a management consultant and speaker of high demand at conferences and workshops to senior executives on developing customer focused organizations and building Customer Relationship Excellence and customer loyalty.

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Appearances coming up:

Premium Conference, Wednesday, 3 September 2014


@ 09.20
The C-level executive in driving data and customer experiences - Whose role is it anyway?

@ 09.20
The C-level executive in driving data and customer experiences – Whose role is it anyway?

Premium Conference, Tuesday, 2 September 2014


@ 15.30
Roundtables

L1: Emotional engagement in brand loyalty [by Ashok Sethi, Managing Director, GFK CE China & Alice He, Product Manager BaCE, GFK China]

L2: O2O Online & Offline integration on customer experience management for customer relationship excellence [by Jason Chu, Chairman, Asia Pacific Customer Service Consortium]

D1: Driven freemium strategy – Rewarding your most valuable customers for FREE while still generating great PROFIT [by Dr Toa Charm, Founder & Chairperson, BI and Big Data SIG, Hong Kong Computer Society]

sponsors
Gold Sponsor
GfK at Hong Kong's Customer Festival 2014
Associate Sponsor
Avios Group at Hong Kong's Customer Festival 2014
Exhibitor
Avention Inc. at Hong Kong's Customer Festival 2014
Exhibitor
Softlayer Technologies Asia Pte Ltd at Hong Kong's Customer Festival 2014
Exhibitor
Storm at Hong Kong's Customer Festival 2014
co-located with
  • Loyalty World Hong Kong 2014
  • Big Data World Hong Kong 2014
  • OmniChannel World Hong Kong 2014
  • Engagement World Hong Kong 2014
  • Experience World Hong Kong 2014