Hong Kong's Customer Festival 2014,MIRA Hotel, Hong Kong
Customer strategy for all brands in Greater China - Hong Kong's Customer Festival 2014

Mr Bob Neville | Global Retail Creative Director, Head of Retail
New Balance Athletic Shoes

Mr Bob Neville, Global Retail Creative Director, Head of Retail, New Balance Athletic Shoes

Bob Neville is New Balance’s Global Retail Creative Director and Head of Retail, and the mastermind behind the brand’s ‘New Balance Experience’ retail concepts, which have opened in cities around the world including Shanghai, New York City, and Barcelona.

A product and three dimensional designer, through practical experience Bob has become a global creative retail Expert, leading New Balance’s creative teams in designing memorable and experiential spaces which are designed to bring the brand to life in a memorable and visually stunning way.

Since joining New Balance in 2008, Bob has designed, developed and prototyped the brand’s global retail ‘Past, Present, Future’ retail concept, with executions across the world. His nineteen years in the Asia Pacific market have helped him to develop a particularly strong knowledge of key markets such as China, Korea and Japan.

With over 10,000 international stores and outlets opened based on his concepts, including extensive roll-outs in China, Bob is a true Global Executive who is able to translate a brand into three dimensions and through into retail environments which work globally whilst at the same time respecting cultural nuances whilst helping to enhance brand reputations.

Share this

Appearances coming up:

Premium Conference, Tuesday, 2 September 2014


@ 09.00
Shifting consumer environments with the power of mobile and social in storytelling and brand loyalty (10 mins Q&A)

sponsors
Gold Sponsor
GfK at Hong Kong's Customer Festival 2014
Associate Sponsor
Avios Group at Hong Kong's Customer Festival 2014
Exhibitor
Avention Inc. at Hong Kong's Customer Festival 2014
Exhibitor
Softlayer Technologies Asia Pte Ltd at Hong Kong's Customer Festival 2014
Exhibitor
Storm at Hong Kong's Customer Festival 2014
co-located with
  • Loyalty World Hong Kong 2014
  • Big Data World Hong Kong 2014
  • OmniChannel World Hong Kong 2014
  • Engagement World Hong Kong 2014
  • Experience World Hong Kong 2014