Hong Kong's Customer Festival 2014,MIRA Hotel, Hong Kong
Customer strategy for all brands in Greater China - Hong Kong's Customer Festival 2014

Ms Alice He | Product Manager BaCE
GfK

Ms Alice He, Product Manager BaCE, GfK

Alice has been providing consumer insights to marketing companies for 7 years in China and Hong Kong. Alice has worked both in syndicated research services and customized research.   Alice has been tracking and analyzing FMCG brands in China in product fields such as personal and household products, as well as food and beverages.   Alice supports research projects on BaCE (Brand and Customer Experience), by providing cutting edge solutions and ensuring that we provide the most helpful and incisive insights to help build strong brands, manage communication in an effective and efficient way and enhance consumer loyalty.   Alice has  a bachelor’s degree of Statistics and a master’s degree of Marketing. 

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Appearances coming up:

Premium Conference, Tuesday, 2 September 2014


@ 15.10
Where does loyalty begin? How does it evolve?

@ 15.30
Roundtables

L1: Emotional engagement in brand loyalty [by Ashok Sethi, Managing Director, GFK CE China & Alice He, Product Manager BaCE, GFK China]

L2: O2O Online & Offline integration on customer experience management for customer relationship excellence [by Jason Chu, Chairman, Asia Pacific Customer Service Consortium]

D1: Driven freemium strategy – Rewarding your most valuable customers for FREE while still generating great PROFIT [by Dr Toa Charm, Founder & Chairperson, BI and Big Data SIG, Hong Kong Computer Society]

sponsors
Gold Sponsor
GfK at Hong Kong's Customer Festival 2014
Associate Sponsor
Avios Group at Hong Kong's Customer Festival 2014
Exhibitor
Avention Inc. at Hong Kong's Customer Festival 2014
Exhibitor
Softlayer Technologies Asia Pte Ltd at Hong Kong's Customer Festival 2014
Exhibitor
Storm at Hong Kong's Customer Festival 2014
co-located with
  • Loyalty World Hong Kong 2014
  • Big Data World Hong Kong 2014
  • OmniChannel World Hong Kong 2014
  • Engagement World Hong Kong 2014
  • Experience World Hong Kong 2014