Hong Kong's Customer Festival 2014,MIRA Hotel, Hong Kong
Customer strategy for all brands in Greater China - Hong Kong's Customer Festival 2014

Premium Conference
08.00
Registration
08.50
Organiser's Opening Remarks
08.55
Chairman's Opening Remarks
Plenary Keynote Sessions
09.00

Shifting consumer environments with the power of mobile and social in storytelling and brand loyalty (10 mins Q&A)

Shifting consumer environments with the power of mobile and social in storytelling and brand loyalty (10 mins Q&A)
09.30

The future of customer engagement in the world of technology (10 mins Q&A)

The future of customer engagement in the world of technology (10 mins Q&A)
10.00

Speed Networking + Refreshments

Speed Networking is a unique feature of a Terrapinn event and guarantees heightened networking for all participants. Meet new people in under 30 minutes!

Speed Networking + Refreshments
11.00

Where does loyalty begin? Creating fantastic zero moments of truth

Where does loyalty begin? Creating fantastic zero moments of truth
11.20

Predictive Modelling in CRM Operations: Increasing the value and yield of your customer

Predictive Modelling in CRM Operations: Increasing the value and yield of your customer
11.40

The future of airline loyalty – creating valuable ROI through partnerships

The future of airline loyalty – creating valuable ROI through partnerships
Roundtables
12.00

Roundtables

L1: Turning passive loyalty in active loyalty – your customers say it better than you [by Betty Lam, Director of E-Commerce & Digital, Fossil Asia Pacific]

L2: How to effectively achieve omnichannel retailing with cross channel messaging and communications [by Anna Lin JP, Chief Executive, GS1 Hong Kong]

L3: How can brands utilise visual engagement to connect with their customers [by Daniel Wan, President, Association of Visual Merchandising]

Roundtables
13.00
Networking Luncheon @ The Exhibition
14.30

Cloud Computing for service innovations

Cloud Computing for service innovations
14.50

How Big Data can sharpen your customer segmentation strategy

How Big Data can sharpen your customer segmentation strategy
15.10
Where does loyalty begin? How does it evolve?
Roundtables
15.30

Roundtables

L1: Emotional engagement in brand loyalty [by Ashok Sethi, Managing Director, GFK CE China & Alice He, Product Manager BaCE, GFK China]

L2: O2O Online & Offline integration on customer experience management for customer relationship excellence [by Jason Chu, Chairman, Asia Pacific Customer Service Consortium]

D1: Driven freemium strategy – Rewarding your most valuable customers for FREE while still generating great PROFIT [by Dr Toa Charm, Founder & Chairperson, BI and Big Data SIG, Hong Kong Computer Society]

Roundtables
16.30
Afternoon Refreshments
Closing Keynotes
17.00

Operationalising the voice of the customer

Operationalising the voice of the customer
17.20
Building a global cloud infrastructure for long term sustainability
17.40
Chairman's Closing Remarks
17.50
End of Conference / Start of Networking Cocktail

Premium Conference
08.00
Registration
08.50
Organiser's Opening Remarks
08.55
Chairman's Opening Remarks
Plenary Keynote Sessions
09.00

Customer Centricity: Driving Innovation through Smart Data

Customer Centricity: Driving Innovation through Smart Data
09.20
The C-level executive in driving data and customer experiences – Whose role is it anyway?
10.10

Speed Networking + Morning Refreshments

Speed Networking is a unique feature of a Terrapinn event and guarantees heightened networking for all participants. Meet new people in under 30 minutes!

Speed Networking + Morning Refreshments
11.00

Using social platforms to enhance customer engagement

Using social platforms to enhance customer engagement
11.20

Building personalised consumer connections and excellent customer service online

Building personalised consumer connections and excellent customer service online
11.40

Leveraging Big Data to increase revenue and keep loyal customers

Leveraging Big Data to increase revenue and keep loyal customers
Roundtables
12.00

Roundtables

L1: Driving customer experience with mobile and social engagement [by Betty Lam, Director of E-Commerce & Digital, Fossil Asia Pacific]

L2: Achieving complete customer experience management across channels [by David Jacques, Founder & Principal Consultant, Customer Input]

D1: The power of data in helping you identify new customers [by Jeffrey Ng, Chief Executive Officer, Zorpia]

Roundtables
13.00
Networking Luncheon @ The Exhibition
Closing Keynotes
14.20

Steering the perfect omni-channel strategy leveraging Internet-of-Things technology

Steering the perfect omni-channel strategy leveraging Internet-of-Things technology
14.40

Hyper-segmentation within the world of Big Data for better prospecting and customer engagement

Hyper-segmentation within the world of Big Data for better prospecting and customer engagement
15.00

Leveraging on technology for excellent customer service: Case study of MTR’s “Listen and Response” programme

Leveraging on technology for excellent customer service: Case study of MTR’s “Listen and Response” programme
15.20
Closing Chairman's Remarks
15.40
Afternoon Refreshments / Close of Conference

sponsors
Gold Sponsor
GfK at Hong Kong's Customer Festival 2014
Associate Sponsor
Avios Group at Hong Kong's Customer Festival 2014
Exhibitor
Avention Inc. at Hong Kong's Customer Festival 2014
Exhibitor
Softlayer Technologies Asia Pte Ltd at Hong Kong's Customer Festival 2014
Exhibitor
Storm at Hong Kong's Customer Festival 2014
co-located with
  • Loyalty World Hong Kong 2014
  • Big Data World Hong Kong 2014
  • OmniChannel World Hong Kong 2014
  • Engagement World Hong Kong 2014
  • Experience World Hong Kong 2014