• Operational efficiency – The necessity of speed, accuracy and responsiveness, especially in consumer order fulfillment and last mile delivery, to succeed
• Supply Chain as a victim of its own success – decades of process re-engineering, productivity optimization, material handing automation, network optimization, clever placement of DCs, "dark stores" etc. leading to the customer expectation of "free & fast shipping"
• Leveraging modern technology disruptions – Blockchain, Internet of Things, improvements in traceability & security, advanced analytics and machine learning, drones
• The plausibility of assembling several of these emerging, nascent technologies to build out a supply-chain that responds, that reacts, that foresees, that learns from its mistakes, heals and gets better - a Cognitive Supply Chain.