Ms Valeria Dominguez | eCommerce & Omni-Channel Director
Adolfo Domínguez, S.A

Ms Valeria Dominguez, eCommerce & Omni-Channel Director, Adolfo Domínguez, S.A

Valeria is a mechanical engineer, has an executive MBA from Harvard Business School and speaks Spanish, English, French and German with native fluency.

She joined Adolfo Dominguez in 2011 and has since had the following successes:

• Created award-winning digital business that helped offset half the losses from offline sales channel
• Multiplied online sales by 20 in a declining market and during company restructuring
• Expanded operations into 27 countries in Europe, North and South America
• Increased visits by 400%, positioned boutique as No.1 of 650 and achieved double digit profitability
She has also won the following awards in fashion and ecommerce:
13 most powerful international women in fashion (Mujer Hoy)
50 most influential Spanish women in fashion (Yo Dona)
Ranked among the 5 heirs to Spain’s great fashion companies (
Awarded best eCommerce customer service
Top 3 Multi-channel integration
Top 3 eCommerce website

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