Taking a deep interest in leading Lucy Locket into the digital age, exploiting opportunities to extend the brand through D2C activities, Paul Edwick is more excited about the opportunities for the future than ever before.
Working through Market Places in 5 countries in Europe, Lucy Locket launched in 2016 into USA and Australia. In 2017, Paul plans to take Lucy Locket into 2 more European countries, hopefully opening in Japan too. That would give 10 active selling countries for a business with 7, increasing to 8, employees.
In the IT field, Paul has fully committed Lucy Locket to cloud based applications since 2010, and with his team is exploiting the huge benefits the cloud brings in moving at speed to integrate new systems.
Qualified as a Chartered Accountant many years ago, Paul has moved both far and remained close to his original training.