Ms Daniela Cavinatto | Senior Director of Merchandising and Operations
Lego

Ms Daniela Cavinatto, Senior Director of Merchandising and Operations, Lego

Daniela Cavinatto is Senior Director of Merchandising and Operations at LEGO®.  As a member of the Direct to Consumer EMEA Leadership Team since 2012, she leads the holistic strategy, planning and distribution of the LEGO® product assortment to optimally satisfy demand from high affinity shoppers in 21 countries, through Brand stores, the Webshop shop.lego.com and contact center sales. 
 
Before joining The LEGO Group, Daniela worked for 13 years at Unilever in several local, Regional and Global roles, acquiring market expertise in Americas, Europe and Asia. Having lived in Brazil, the Netherlands, the United Kingdom and Germany, she attained extensive multicultural management experience through diverse positions from Product Planning to Distribution and Customer Service. 

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