David Davidovic has been involved in the commercialization of products and in building best-in-class commercial capabilities in the pharmaceutical and biotechnology industries for over 37 years. Most recently, David was Vice President and Global Head of Commercial Services for Roche and Genentech. Currently, he heads pathForward, providing strategic and advisory pro-bono support to non-profit organizations as well as start-ups focused on healthcare. David also serves on a number of company advisory boards and is a member of the Board of Directors of Clinica Verde, a global healthcare organization designing and operating sustainably designed community health hubs in Latin America.
David joined Genentech in 2005 as head of US Commercial Strategy; in 2007 he became head of the US Commercial Business Practices function; and in 2011 was appointed VP and Global Head of Commercial Services for Roche Pharma Medicines, which includes Genentech in the US. Prior to joining Genentech, he spent over 23 years with Merck & Co. where he served in multiple marketing, sales, business development, medical education, and commercial operations leadership roles, including marketing, sales, business unit and franchise head positions, in Canada, the US, the Middle East and Africa and globally. David was born and grew up in Quito, Ecuador; holds Bachelor of Science and a Masters in Business Administration degrees from McGill University in Montreal, Canada; and is based in San Francisco, CA.
1) US payer introduction to the structures and processes