Bill Goodson | Deputy Director of Pricing Reimbursement and Patient Assistance
Eisai

Bill Goodson, Deputy Director of Pricing Reimbursement and Patient Assistance, Eisai

Bill Goodson
Director, Market Access and Reimbursement Services
Eisai
 
Dec 2015-Present: Director Market Access and Reimbursement Services – Eisai
Dec 2013-Dec 2015: Deputy Director Patient Access Services - Bayer
Nov 2011-Nov 2013: Deputy Director Pricing and Reimbursement and Patient Assistance -Bayer
Jun 2009-Oct 2011: Manager Pricing and Reimbursement and Patient Assistance-Bayer
Jan 2008-May 2009: Brand Manager Oncology Marketing Leukine-Berlex/Bayer
Nov 2004-Dec 2003: Senior Oncology Specialty Representative-Berlex
April 2003-Oct 2004: Hospital Sales Consultant –Pfizer
Sept 1998-March 2003: Primary Care Representative G.D. Searle/Pharmacia
August 1972-Aug 1998: United States Army Special Forces (Green Beret)  Sergeant Major(retired)
 
Current job description: Currently the Director of Market Access and Reimbursement Services at Eisai. Currently responsible for 7 Patient Support Programs to include Patient Assistance Programs for all products. He provides research analysis and intelligence to the Oncology, Neurology and Metabolic  Business Units on public policy, reimbursement and coverage issues, develops strategies, minimizes impact of competitors, mitigates adverse effects and identified opportunities to favorably position Eisai Inc. and their products.
 
Education: Undergrad- Business Administration from Mary Baldwin College

Appearances:



Pharma Pricing & Market Access USA Day 2 @ 15:10

PANEL: Patient Affordability: Bridge the gap between access and the patient's pocket

  • Examine how you can address Patient Affordability and alleviate coverage inequality for oral therapies
  • Develop meaningful and progressive assistance programs which address a patients’ ability to afford medication
  • Drive solutions that will relieve patient paying points as they move between different sites of care

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