The best marketing strategy conference
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Conference overview
Innovating customer experience, mastering new channels and digging deeper into data are boardroom priorities for all businesses looking to grow their market share. It’s time to revolutionize your customer engagement strategy with En-Gage Middle East.
This November, learn how to delight your customers, makeover your marketing and redesign your data strategy. Learn to fuse offline and digital channels, build brand communities, turn customer insight into revenue and get your customers to love your brand.
Discover the latest technologies and services in our showcase that will enable you to achieve higher returns from marketing and loyalty spend.
The Streams
En-Gage: Learn how to master and integrate the latest channels as marketing becomes anchored in content, conversation and community. Reinvent your marketing tactics to cultivate brand fans, build trust and let business come to you.
Loyalty: Discover how to get your customers to love your brand. Learn how to recognize loyalty, deliver exceptional experiences and make points and programmes a valuable retention tool.
Big Data: Find out how data mining can result in higher ROI on marketing spend. Learn predictive analytics techniques for smart segmentation to tailor communication, advance the customer value proposition and optimize marketing spend.
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The Themes
With 3 flexible streams, Engage The Marketing Show Middle East provides the content you need to maximise your marketing strategy and loyalty campaigns. From social to segmentation, rewards to revenue and mining to marketing.
• How to integrate digital, social and mobile channels to deliver impactful campaigns
• How to building brand communities with share-worthy content
• How to win customer loyalty through exceptional experience
• How to store, analyze and use data to turn segmentation into sales
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