Mr Vivek Bhalla | Co-Founder & Managing Director
CASAM Hospitality Pte Ltd | Singapore

Vivek Bhalla is Co-Founder & Managing Director of CASAM Hospitality, an asset management and consulting firm, providing customised solutions to maximise the long-term value of hospitality assets.  The company leadership has over 30 years of experience with top global hotel chains (Accor, Hilton, Hyatt, IHG and Starwood) across 20 markets in Asia Pacific and the Middle East, including Australia, China, India, and Southeast Asia.

In addition, the CASAM leadership has worked in senior management positions in all key functions within the hospitality space, from sales and marketing to revenue and distribution, operations, development planning, finance and asset management, enabling a 360 degree perspective to unlocking asset value and consulting solutions.

Prior to this, Mr. Bhalla was Senior Director, Operations – South Asia with Starwood Hotels & Resorts, and was responsible for the pre-opening and operations of the Group’s 40+ hotels in India and South Asia.  He has also held senior management roles in Sales & Marketing as Director of Revenue Management, Asia Pacific for Starwood Hotels, Corporate Revenue Manager and Revenue Manager – Southeast Asia of Hyatt International Hotels.  Mr. Bhalla holds a Master’s Degree from Cornell University’s School of Hotel Administration.