Economy Hotels World Asia 2014,Novotel, Singapore
Opportunity, strategy and innovation for operators and owners - Economy Hotels World Asia 2014

Mr Michael Parsons | Vice President, Marketing & Strategic Relationships
Accor Asia Pacific | Singapore

Mr Michael Parsons, Vice President, Marketing & Strategic Relationships, Accor Asia Pacific

Michael Parsons is the Vice President of Marketing & Strategic Relationships for Accor in the Asia Pacific region.  He brings a wealth of brand marketing and hospitality experience, having worked for the Accor Group over the last 15 years in Australia, Thailand and now, Singapore.  Michael is passionate about travel, culture and driving innovation to the guest experience.  He leads direction for key marketing activities across the Asia Pacific region and is responsible for developing strategic relationships with travel management clients and generating new partnerships in the region.

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Appearances coming up:

CONFERENCE DAY ONE: TUESDAY 16 SEPTEMBER 2014


@ 14.00
Roundtable Discussions

 
Roundtable A
Overcoming the manpower crunch: Tips to training and retaining human capital
 
Roundtable Leaders:
Heng Li Lang, Director, Hotels – Singapore Tourism Board, Singapore
Tan Kim Seng, Managing Director – IFH Asia Pacific, Singapore
 
 
Roundtable B
Effective branding and marketing strategies for midscale hotel properties
 
Roundtable Leaders:
Aya Aso, President & Chief Executive Officer – Agora Hospitalities Co. Ltd, Japan
Michael Parsons, Vice President, Marketing & Strategic Relationships – Accor Asia Pacific, Singapore
Irene Janti, Brand Director – POP! Hotels – Tauzia Hotel Management, Indonesia
 
 
Roundtable C
How are guest-facing technologies gaining traction with economy hotels?
 
 
Roundtable D
Optimising the use of distribution channels for enhanced revenue streams
 
Roundtable Leader:
Ayesha D’Souza, Industry Manager – Travel & Hotels – Google, Singapore
 

sponsors
Platinum Sponsor
Accor Asia Pacific at Economy Hotels World Asia 2014
Session Sponsor
MICROS Fidelio Asia Pacific at Economy Hotels World Asia 2014
Session Sponsor
Plateno Hotels at Economy Hotels World Asia 2014
Refreshment Break Sponsor
TAUZIA Hotel Management at Economy Hotels World Asia 2014
Associate Sponsor
Carlson Rezidor Hotel Group at Economy Hotels World Asia 2014
Associate Sponsor
CBRE at Economy Hotels World Asia 2014
Associate Sponsor
Centara International Management (Thailand) Co.,Ltd. at Economy Hotels World Asia 2014
Associate Sponsor
The Everly Group at Economy Hotels World Asia 2014
Associate Sponsor
IHG at Economy Hotels World Asia 2014
Associate Sponsor
Premier Inn at Economy Hotels World Asia 2014
Associate Sponsor
QUO at Economy Hotels World Asia 2014