Economy Hotels World Asia 2014,Novotel, Singapore
Opportunity, strategy and innovation for operators and owners - Economy Hotels World Asia 2014

Ms Li Lang Heng | Director, Hotels
Singapore Tourism Board | Singapore

Ms Li Lang Heng, Director, Hotels, Singapore Tourism Board

Ms Heng Li Lang is the Director (Hotels) at the Singapore Tourism Board (“STB”), and a Board Member of the Singapore’s Hotels Licensing Board.   
 
Prior to joining STB in April 2013, Li Lang held various senior appointments with the Media Development Authority of Singapore (“MDA”).  In her role as the Director of Capability Development and Media Financing at the MDA, she played an instrumental role in fostering collaborative relationships with industry partners through addressing their manpower, business capabilities and financing needs, and facilitating media enterprises in accessing international markets. During her stint in MDA, Li Lang held two other positions - Director of People Development and Director of Strategic Planning.
 
In 2006, she was awarded the National Day Award (Commendation Medal) in recognising her contributions made to the civil service in Singapore.  Li Lang graduated from the National University of Singapore with an Honours Degree in Statistics.   
 
 
 

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Appearances coming up:

CONFERENCE DAY ONE: TUESDAY 16 SEPTEMBER 2014


@ 14.00
Roundtable Discussions

 
Roundtable A
Overcoming the manpower crunch: Tips to training and retaining human capital
 
Roundtable Leaders:
Heng Li Lang, Director, Hotels – Singapore Tourism Board, Singapore
Tan Kim Seng, Managing Director – IFH Asia Pacific, Singapore
 
 
Roundtable B
Effective branding and marketing strategies for midscale hotel properties
 
Roundtable Leaders:
Aya Aso, President & Chief Executive Officer – Agora Hospitalities Co. Ltd, Japan
Michael Parsons, Vice President, Marketing & Strategic Relationships – Accor Asia Pacific, Singapore
Irene Janti, Brand Director – POP! Hotels – Tauzia Hotel Management, Indonesia
 
 
Roundtable C
How are guest-facing technologies gaining traction with economy hotels?
 
 
Roundtable D
Optimising the use of distribution channels for enhanced revenue streams
 
Roundtable Leader:
Ayesha D’Souza, Industry Manager – Travel & Hotels – Google, Singapore
 

sponsors
Platinum Sponsor
Accor Asia Pacific at Economy Hotels World Asia 2014
Session Sponsor
MICROS Fidelio Asia Pacific at Economy Hotels World Asia 2014
Session Sponsor
Plateno Hotels at Economy Hotels World Asia 2014
Refreshment Break Sponsor
TAUZIA Hotel Management at Economy Hotels World Asia 2014
Associate Sponsor
Carlson Rezidor Hotel Group at Economy Hotels World Asia 2014
Associate Sponsor
CBRE at Economy Hotels World Asia 2014
Associate Sponsor
Centara International Management (Thailand) Co.,Ltd. at Economy Hotels World Asia 2014
Associate Sponsor
The Everly Group at Economy Hotels World Asia 2014
Associate Sponsor
IHG at Economy Hotels World Asia 2014
Associate Sponsor
Premier Inn at Economy Hotels World Asia 2014
Associate Sponsor
QUO at Economy Hotels World Asia 2014