Economy Hotels World Asia Conference Day Two - Wednesday, 12 September 2012

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08.00
Morning coffee and tea

BRANDING

09.00
The Big Debate: Are internationally branded hotels perceived to be better investments by investors, lenders and developers than national or independent hotels?
Mr Gaurav Bhushan at Economy Hotels World Asia

Mr Gaurav Bhushan

“Gaurav Bhushan is Chief Development & Investment Officer for Accor’s Hotel Development, Investment & Asset Management in the Asia Pacific region, based in Singapore Accor currently has over 440 hotels in its network in Asia Pacific and a committed ...

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Mr Suparat Uahwatanasakul at Economy Hotels World Asia

Mr Suparat Uahwatanasakul

Suparat Uahwatanasakul is the Vice President of Centara International Management, a management arm within Centara Hotels and Resort; Thailand’s leading hotel chain. As a senior executive of the Central group, Suparat is responsible for driving...

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Mr Jeffrey Perlman at Economy Hotels World Asia
Mr Rahul Chaudhary at Economy Hotels World Asia

Mr Rahul Chaudhary

Highly energetic Cornell Alumni and a business leader with a clear vision of the organization. Taking the organization to the world with an outreach of over 40 countries and growing. Experienced in leading multi sector businesses globally through...

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Moderator:
Mr Robert McIntosh at Economy Hotels World Asia

Mr Robert McIntosh

Robert McIntosh is the Executive Director responsible for CBRE Hotels in Asia Pacific. Based in Singapore he has over 30 year’s property experience, 20 of which are in hotels. The division services the hotels and leisure industry including...

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09.40
Portfolio approach to rolling out economy hotels across Asia Pacific
Mr Erik van Keulen at Economy Hotels World Asia

Mr Erik van Keulen

Erik van Keulen is Senior Vice President Development, Asia Pacific with Whitbread Asia Pacific and is responsible for the roll-out of Premier Inn across Asia. Premier Inn is UK's largest economy hotel chain with over 630 locations offering quality...

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• How to leverage on the brand equity in global markets to quickly achieve brand awareness in Asia?

10.00
How to build a sustainably successful economy hotel brand
Mr James Stuart at Economy Hotels World Asia

Mr James Stuart

The founder of The Brand Company, James is an Irish citizen who spent most of his early life in The UK, a short stint in New Zealand and the last twenty years in Hong Kong. He is passionate about changing common misperceptions about a hospitality...

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• How can you build a brand beyond economies of scale, price, efficiency, location and facilities?
• What does brand differentiation really mean in the budget sector?
• How to avoid being a short-term ‘hit’, but a long-term turkey?
 

10.20
Morning refreshments

OPERATIONS

10.50
Using technology as a support to provide quality services and achieve the best value for money
Mr Dennis Tan at Economy Hotels World Asia

Mr Dennis Tan

Academic Qualifications: B.Sc. in Industrial Engineering, Purdue University, Indiana, U.S.A. 1968 M.Sc. in Industrial Engineering, Purdue University, Indiana, U.S.A. 1969 Hotel experience: 1988-1990 C.E.O. of Pudu Sinar Sdn. Bhd. owner of Park...

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• How much could technology minimize cost and enhance guest experience
• Which areas of hotel operation and management could be improved by technology
• How to value the ROI of investing in new technology?
 

DESIGN & CONSTRUCTION

11.10
Conceptualizing the room of future with a balance of design and affordability
Mr Gerard Greene at Economy Hotels World Asia

Mr Gerard Greene

On a mission to revolutionise the hotel industry and save consumers from expensive and boring hotels, Gerard gave up work after five years as a hotel analyst, sold his home and joined forces with Simon Woodroffe, founder of the YO! Group to develop...

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• How to add lifestyle element to economy hotel brand though innovative design and concept
• How to control design and construction cost?
• How to use design as a critical brand differentiator?
 

11.30
Panel: Decision making model for site selection and new development models for economy hotels – Greenfield, conversion of existing buildings or part of a mixed use development?
Mr Marc Steinmeyer at Economy Hotels World Asia

Mr Marc Steinmeyer

Mr. Marc Steinmeyer - President Director and founder of TAUZIA Hotel Management, established in 2001 and since 2002 has pioneered its own hotels concepts in Indonesia such as HARRIS Hotels - a lifestyle and trendy mid-scale hotels, Preference Hotels ...

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Mr Kingsley Amose at Economy Hotels World Asia

Mr Kingsley Amose

Mr. Amose heads Construction and Technical Services for Accor Asia Pacific. In this capacity Kingsley leads a team responsible for design management services for Management projects, construction of Investment projects, and technical feasibility for ...

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Mr Prabhat Pani at Economy Hotels World Asia

Mr Prabhat Pani

Since 2006, Prabhat Pani is CEO of Roots Corporation, India, a subsidiary of The Indian Hotels Company Limited, India (well known for the Taj, Vivanta by Taj and Gateway brands of Hotels). From the current number of 27, the company intends to have ...

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Mr Simon Wan at Economy Hotels World Asia

Mr Simon Wan

Simon Wan has been an international hotelier for more that 30 years and worked for a number of large international hotel groups such as Holiday Inn, Hyatt, Southern Pacific Hotels, Park Plaza and Accor. Simon has also lived in some major cities...

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Moderator:
Mr Akshay Kulkarni at Economy Hotels World Asia

Mr Akshay Kulkarni

Akshay has over 16 years of experience with a strong focus in real estate advisory specializing in the hospitality space and has worked with a broad range of funds, private investors, corporate houses and hotel brands on assignments covering...

• What are the key considerations and pitfalls in site selections?
• How owners/developers could work together with hotel operators to ensure a good match on the brand requirements and development site?
• Appraising different development models for economy hotels, what are the pros and cons? What are the key challenges?
 

12.10
Achieving space and energy efficiency and lowering long-term maintenance cost through innovative design and configuration
Mr Jeffrey Klein at Economy Hotels World Asia

Mr Jeffrey Klein

Jeffrey is an experienced architect and joined the Toga Group in May 2000, following 7 years as a Senior Architect and Director at GSA Architects. He is currently Director - Design and Projects at Toga, which is a fully integrated...

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• How to achieve space efficiency without compromising on customer experiences?
• Designing a smarter layout planning for public areas, operation facilities to minimize space wastage and heat, light & power load 

 

12.50
Networking luncheon
13.59
Roundtable Discussions

Roundtables are excellent avenues for giving and receiving targeted feedback, engaging in in-depth discussions, and meeting industry peers with similar interests. The roundtable sessions will be facilitated by industry experts.

    14.00
    Roundtable A: Refurbishment & design that suits economy hotels in Asia
    Mr Jeffrey Klein at Economy Hotels World Asia

    Mr Jeffrey Klein

    Jeffrey is an experienced architect and joined the Toga Group in May 2000, following 7 years as a Senior Architect and Director at GSA Architects. He is currently Director - Design and Projects at Toga, which is a fully integrated...

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    14.00
    Roundtable B: Investing in the right guest facing technology for greater ROI
    Mr Terence Ronson at Economy Hotels World Asia
    14.00
    Roundtable C: Philippines on the rise: How to capture opportunities in this emerging market?
    Mr William Go at Economy Hotels World Asia

    Mr William Go

    William started his 27 year-career in the Hotel industry when he joined a Best Western hotel in the early 80s and eventually held several Directorship positions in a leading hotel chain in the Philippines. After being involved with several quality...

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    15.00
    Site tour
    17.00
    End of conference
    Sponsors
    Platinum Sponsor
    AAPC Singapore Pte Ltd at Economy Hotels World Asia
    Sponsor
    Aston International at Economy Hotels World Asia
    Sponsor
    Board (Asia Pacific) Pte Ltd at Economy Hotels World Asia
    Sponsor
    Centara International Management Co., Ltd. at Economy Hotels World Asia
    Sponsor
    Easy (Ez) Revenue Management Solutions Ltd., an Infor company at Economy Hotels World Asia
    Sponsor
    Eurotel Hotel at Economy Hotels World Asia
    Sponsor
    SAS Asia Pacific (IDeaS) at Economy Hotels World Asia
    Sponsor
    InterContinental Hotels Group at Economy Hotels World Asia
    Sponsor
    Premier Inn Development JLT at Economy Hotels World Asia
    Sponsor
    Tauzia Hotel Management at Economy Hotels World Asia
    Sponsor
    The Brand Company at Economy Hotels World Asia
    Sponsor
    Value Hospitality at Economy Hotels World Asia