Mr Sanchit Sanga | Leader - Digital Performance Marketing
Mindshare Asia-Pacific

Sanchit Sanga is a management graduate from Symbiosis Institute of Management, India, with dual majors in International business & Marketing. His first adventure was with an investment bank called Global Emerging Markets, based out of picturesque Laos. After a couple of years in Laos, came back to India when he was bitten by the digital bug. Joined Intercept Consulting where he started their regional operations & wore multiple hats tackling: Online Ad networks, Email marketing programs, Search Marketing exploits, Technology sales, Online Media sales etc. The start-up learning rigour was fulfilling & he followed that up with a role at GroupM India (WPP Group Company) to start their India digital media operations. Persistence & resolve to make digital marketing succeed during the dot-com bust (1998-2000) helped him play a role in shaping the digital marketing industry in India with key global, local & regional initiatives undertaken during his tenure at GroupM India. Last 7 years, he has delved into the performance marketing practice working closely with internet behemoths like Google, Yahoo, Facebook, Baidu & Yandex across the globe. His current role involves conceiving & deploying strategic ROI driven digital marketing initiatives across Asia Pacific markets for some of the world’s top marketers.