Mr Adrian Toy | Head of Marketing - APAC
Puma

Adrian is the Regional Head of Marketing - APAC for Puma (world’s leading Sportlifestyle company) based in HK. He is focused on bringing marketing innovation and deploying an integrated marketing model to drive brand desirability. He has over 15 years of experience in Asia Pacific working in various countries both on agency and client side to build brands across consumer, healthcare and the financial services sectors. He is most passionate about integrating technology, data and marketing to deliver business outcomes which has led him on a journey through direct marketing, CRM, digital media and social media. Adrian started his career in General Electric working on eBusiness in various roles before joining Johnson & Johnson VisionCare as Regional Head of Interactive. He then went to media agency Universal McCann, as Regional Director of Interactive where he drove online advertising, search and social media for clients. Most recently he was the Regional VP Marketing for Bausch+Lomb.