Digital Advertising World Asia - 25 April 2012

Digital Advertising World Asia - 25 April 2012 ›

Ron Kaufman - The Service Leadership Workshop (Friday 27th April 2012) ›

last modified: 08 May '12

Please enable javascript to see more information on speakers

08.00

Registration

09.00

Chairman's opening remarks

Ms Margaret Manning at Digital Advertising World Asia

› Ms Margaret Manning, CEO, Reading Room

Digital Advertising: Make it Count!

09.15

Venturing at new opportunities of Great Digital Transformation

Mr Adrian Toy

Adrian is the Regional Head of Marketing - APAC for Puma (world’s leading Sportlifestyle company) based in HK. He is focused on bringing marketing innovation and deploying an integrated marketing model to drive brand desirability. He has over 15...

more..

Gamification, the gaming economy: Play to win
How to use interactions within the social media to drive brand recognition
Harnessing the power of viral marketing

› Mr Adrian Toy, Head of Marketing - APAC, Puma

09.45

CMO's dilemma: Traditional vs digital

Mr Balaji Ramanujam at Digital Advertising World Asia

Use the "multi touch" approach to maximize the benefits of Traditional & Digital
Leveraging on the positives of both channels
Ways to find the best fit on the basis of target market and marketing goals

› Mr Balaji Ramanujam, Head of Marketing - APAC, 3M

10.15

Morning refreshments & exhibition opening and tour

Customer Engagement

11.30

Three digital trends happening NOW, and their implications on customer engagement

Mr Matthew Drury

Matthew has spent all of his professional career in digital agencies, prior to running the Singapore digital operation at MEC he was responsible for the Orange mobile and specific government accounts in London. He now helps Singapore clients with...

more..

Mobile – How we are hyper connected and implications for marketers
Banners are dead, long live the banner – How rich media is shaping customer engagement
Making friends with press – Why digital and press are made for each other

› Mr Matthew Drury, Head of Interaction, MEC Interaction

12.00

Branded Content - Bring a brand to life

Miss Preethi Sanjeevi

With over 10 years of marketing experience, Preethi has led end to end digital consulting for clients including Banyan Tree Resorts, Changi Airport, Estee Lauder and Vodafone.

more..

› Miss Preethi Sanjeevi, Business Director, VML Qais

12.30

Networking Lunch

Digital Technology

14.00

Get your data to generate measurable returns

Mr Jean-Marc Thomas

Jean-Marc has been involved in digital since 1997. He began with building websites, and then stepped into Paid Search and SEO efforts in 2006 at international level, managing major accounts such as Intel, IBM, Nestlé, E*Trade, Cisco, Louis...

more..

Managing data tsunami to keep on the right track
Measuring beyond “click through": An ad exchange platform
Measuring competitive intelligence metrics such as average stay/engagement/visits/loyalty/trend/analysis

› Mr Jean-Marc Thomas, Director of Search, Ogilvy

14.30

Syncing with Apps

Mr Louis-Bernard Carcouet at Digital Advertising World Asia

Where does including Apps in your marketing campaign fit?
How it converts marketing into real-time marketing
Developing a content management strategy that incorporates mobile compatibility
Developing your own App or advertising on the others

› Mr Louis-Bernard Carcouet, Product Manager, PropertyGuru Group

15.00

Afternoon refreshments

Marketing Mix

15.45

Efficient use of digital toolbox for greater return

Mr Sanchit Sanga

Sanchit Sanga is a management graduate from Symbiosis Institute of Management, India, with dual majors in International business & Marketing. His first adventure was with an investment bank called Global Emerging Markets, based out of picturesque...

more..