Sabrina Rodriguez started her career in the Telco industry in 2011 as part of the European Leadership Programme at Telefonica, working within the Sales & Service department for O2. It was in this role that Sabrina began her journey into Social Media when she built a bespoke internal social community to bring the O2 Guru communities together in one virtual social space.
Sabrina then went on to lead the Online & Social Strategy for the Vivo Guru programme in Brazil, following which she spent a year and a half managing the international accounts of Telefonica Digital’s start up “Standing On Giants”, an agency borne out of giffgaff, which specialises in providing online forums for brands looking to become more digital & customer-centric.
In 2014, Sabrina joined Travelex as their Global Social Media Manager with the view to helping drive the digital transformation of the business and ultimately building more meaningful relationships with their customers. Sabrina is also a member of #IPASocialWorks, an initiative to identify good practice in social media effectiveness and measurement, as well as the New Entrepreneurs Foundation (Class of 2015) and the Conversocial Customer Advisory Board.