conference Conference Day One | Content Management World Melbourne

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Conference Day One ›

09.20

Opening remarks from the Chair

Adam Connors, Head of Online Communications, City of Melbourne

Content management strategy

09.30

Designing and delivering content for cross-channel campaign management

Mr Hugh Baldwin

Hugh Baldwin is Digital Media Director for Nickelodeon and MTV, Australia and New Zealand. Hugh is responsible for the creative and strategic development of Nickelodeon and MTV’s digital media…

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How to effectively engage online with your customers
How to be sure you will reach all your customers
How to meet the sometimes-competing needs of different constituencies both externally and internally

› Mr Hugh Baldwin, Digital Media Director, Nickelodeon Australia

10.00

Building a successful business case for your company’s CMS

Mr Anthony Moller at Content Management World Melbourne

• Boosting revenue by selling advertising space across mobile and online
• How to geo-target your content for user-centric marketing
• Monetising content and measuring the ROI of your CMS
• Extracting value from your content

› Mr Anthony Moller, Digital Evangelist, Australian Radio Network

10.30

Coffee and exhibition viewing

Content technologies

11.30

Web experience management: driving relevance across multiple channels

Mr Greg Baxter

Greg is a true veteran of the Internet and its adoption as a significant business and marketing channel. Greg has an extensive knowledge of web strategy and content management systems and principle…

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Understanding customer behaviour across multiple channels is a core challenge, and is more necessary than ever
The Marketer's hardest challenge – the struggle for customer engagement
Web Experience Management – the new paradigm of nurture marketing and conversion
Targeted messaging based on real time behaviour – can your site listen and react in Real Time?
Marrying online and offline – close the loop, and understand your customer better

› Mr Greg Baxter, Sales Manager, Sitecore

12.00

Panel discussion: Leading edge concepts and approaches to creating, managing, and delivering content

Mr Greg Baxter

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Mr Andrew Coates

Andrew Coates is a successful entrepreneur with an extensive background in Internet and enterprise technology innovation. Andrew was the CEO and co-founder of personalisation technology company…

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• Which CMS is best for your operation?
• Establishing selection criteria

Moderator: Adam Connors, Head of Online Communications, City of Melbourne

Andrew Young, Senior Manager, MSFT's Enterprise Solution

12.40

Lunch and exhibition viewing

13.50

How to measure, adapt and personalise content based on real time visitor behaviour

Quickly Adapting content
Personalise
Creating and measuring a campaign

Andreas Stjernstrom, Country Manager, Australia & New Zealand, Episerver

Customers & engagement

14.20

How to improve the functionality of your site to boost sales and retain customers

Mr Tony Nash

Tony Nash has been running his own internet companies since the mid-1990's. His background is in I.T., recruitment and web marketing. In 2004, he started Booktopia.com.au on a $10/day budget,…

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Improving your site design for quicker navigation and less leakage to competitor sites
Applications and rich content for longer interactions with your brand
How to personalise sites for better brand interaction
Developing a multi-channel content strategy for higher brand recall
The role content plays in establishing and maintaining the long-term value of a customer

› Mr Tony Nash, CEO, Booktopia

14.50

How to migrate large amounts of content into a new website

Mr Jeff Evans

My professional experience crosses boundaries between communications, online information services, information technology and multimedia. Centred on government internet and intranet spaces for the…

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