Content Management World Asia - 26 April 2012

last modified: 24 May '12

Please enable javascript to see more information on speakers

08.00
Registration
09.00
Chairman’s Opening Remarks
Mr Baldeep Gill at Content Management World Asia

  • › Mr Baldeep Gill, Director, The Asia Pacific Consulting Group

Content Management Strategy and Innovation

09.15
Be the Executing Strategist
Mr Akshaya Gaur at Content Management World Asia

Mr Akshaya Gaur

In his current role Akshaya is responsible for the Global Enterprise Content Management (ECM) function – providing the strategic direction and solutions for the management of all unstructured, semi-structured information within Standard Chartered...

more..

  • Building content architecture to stabilise downstream activities and highlight gaps in upstream thinking
  • Importance of content architecture as the first step to GREAT content strategy
  • Using content architecture to publish key deliverables and the interests of stakeholders
  • How to articulate the ROI for the time and money spent to create well-thought, comprehensive information architectures

09.45
Case Study: Compelling Sports Viewing in the Any Screen Age
Mr Nigel Harper at Content Management World Asia

Mr Nigel Harper

Nigel is the Director for ESPN Player at ESPN Star Sports based in Singapore, rolling out this 6th channel to deliver a compelling sports entertainment portal for fans across the region. The Digital Media department at ESS manages online and...

more..

  • Managing and Promoting Multi-court coverage for live events (Tennis)
  • Unique video streams to compliment HD Broadcast (Formula 1)
  • Global Content Platform for Sports (ESPN International)

10.15
Morning refreshments & exhibition opening and tour

Customer Engagement

11.15
Panel Discussion: Connecting with customers through an engaging web experience
Mr Akshaya Gaur at Content Management World Asia

Mr Akshaya Gaur

In his current role Akshaya is responsible for the Global Enterprise Content Management (ECM) function – providing the strategic direction and solutions for the management of all unstructured, semi-structured information within Standard Chartered...

more..
Mr L. Subramanyam at Content Management World Asia

Mr L. Subramanyam

L. Subramanyan is a senior media professional with nearly three decades of experience in diverse fields such as IT journalism, sales and marketing and running content companies. Some of his previous assignments include: • Group Editor of...

more..
Moderator:
Mr Baldeep Gill at Content Management World Asia

  • Understanding brand communications in the digital space
  • Keys to influence customers through digital interactions
  • Ways to continually develop and enhance customer engagement across all online content

12.00
Transforming your web and digital content, make it come ALIVE!
Mr L. Subramanyam at Content Management World Asia

Mr L. Subramanyam

L. Subramanyan is a senior media professional with nearly three decades of experience in diverse fields such as IT journalism, sales and marketing and running content companies. Some of his previous assignments include: • Group Editor of...

more..

  • Delivering content over various digital devices and platforms
  • Follow interests of consumers by customizing content for them
  • Enhancing the content experience using digital mediums 

12.30
Multi-channel customer engagement that improves the bottom line
Mr Arnie Doyle at Content Management World Asia

13.00
Networking lunch

Video Content Strategies

14.00
How to optimize video delivery for customer satisfaction
Mr Zaheer Nooruddin at Content Management World Asia

Mr Zaheer Nooruddin

Zaheer Nooruddin Digital Chief Marketing Officer & Lead Digital Strategist Burson-Marsteller Asia-Pacific Co-author of the new book “The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery”, Zaheer is...

more..

  • Ascertain the appropriate channels for video distribution based on their streaming capabilities
  • Using geo-location in determining spread of videos 
  • How to create gret yet manageable online videos

14.30
YouTube: Showcasing brands and engaging audeinces - how video marketing is a must
Miss Priya Patel at Content Management World Asia

15.00
Afternoon Refreshments

Capitalising on Video

16.00
Producing video content that enhances your SEO
Ms Rupali Shah at Content Management World Asia

  • How to optimize content production in enhancing your SEO
  • How to identify the right content relevant to your business offer
  • Understanding which content captures the audience and involves them in its enhancement

16.30
Finding a place for online videos in the marketing mix
Mr Matt Sutton at Content Management World Asia

17.00
Chairman’s closing remarks

Register for Content Management World Asia ›

Get the Content Management World Asia brochure ›

Back to top ›

last modified: 24 May '12

Co-located events:

  • The Internet Show Asia
  • Digital Advertising World Asia
  • Social Media World Asia
  • SME Internet Summit
  • Cloud Computing World Asia
  • e-Commerce & Payments World Asia
  • On-LiVe Asia

sponsor Content Management World Asia ›

Sponsors
Gold Sponsor
M1 Limited at Content Management World Asia
Silver Partner
SoftLayer Technologies, Inc. at Content Management World Asia
Networking Bar Sponsor
IP Mirror Private Limited at Content Management World Asia
Innovation Sponsor
Singapore Telecommunications Limited at Content Management World Asia
Session Sponsor
Sitecore International A/S at Content Management World Asia

sponsors list ›