Amanda Neylon (@amandaneylon) is Digital Services Delivery Director at NHS Digital, currently leading the teams delivering technology to support and transform Urgent and Emergency Care, the Widening Digital Participation Programme, and the development of a digital profession to enable the NHS to grow the capabilities and skills to deliver user centred digital services. Previously Head of Digital at Macmillan Cancer Support, she transformed the charities digital culture, products, fundraising and engagement. She has over ten years’ experience in the digital world, having started her virtual journey in the car industry at Vauxhall Motors back when the web was all about Flash microsites. As the web changed to be more personalised and user-centric she moved to the charity sector at Diabetes UK to revolutionise their web offer and then worked on public sector digital engagement at the Metropolitan Police. Recently voted as one of the BIMA 2017 Top 100 digital influencers, Eventbrite’s 2016 100 movers and shakers and ‘Leader for Good’ by EY & 10 digital ladies, she is a huge fan of making life simple and engaging for the user and ensuring value for money through strategy, research, evaluation, and agile delivery processes.