A YEAR ROUND INTEGRATED MARKETING PLAN

 

 

 

Our marketing campaign kicks off twelve months out and is a fully integrated campaign using a variety of channels.

 

 

 

DIGITAL MARKETING

Working with a leading digital advertising agency adverts will be placed on Google, the display networks and LinkedIn. Google remarketing will be used extensively.

 

 

E-MAIL

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Once registered they receive a weekly show update and prompts to log on to our online community and match making service.

 

 

 

SOCIAL MARKETING

Posts and event alerts are regularly posted to our dedicated twitter feed, Facebook page and LinkedIn group, as well as posted to relevant 3rd party groups and pages.

 

 

LEAD GENERATION

This is a digital inbound marketing programme that uses social marketing and CRM to create awareness for your product or services. It allows you to generate leads that you can add to your sales pipeline.

 

 

DIRECT MAIL

Show collateral such as the conference brochure and visitor tickets will be mailed to a targeted database. Inserts will be placed in leading business publications in the weeks running up to the show.

 

 

 

ADVERTISEMENTS AND EDITORIAL COVERAGE IN KEY PUBLICATIONS

Including business, trade and national mainstream press.

 

 

WEBSITE

Our dedicated event website is fully responsive and consistently updated with event news. The conference, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to the show.

 

 

PARTNERSHIPS

We will be partnering with leading press, associations and media. Digital advertising, email blasts and page adverts will be used in the run up to the event to extend our audience reach.

 

 

 

PRESS RELATIONS

working with a leading global PR agency to ensure the best coverage and onsite press relations.

 

 

DIRECT SALES

Our dedicated direct sales team ensures that no lead is left unconverted.

 

 

YOU

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the show. We’ll discuss with you how we can help you drive traffic to the show, to your stand and to your seminar.

 

 

 

EVENTS AS A MARKETING CHANNEL

Depending upon the sponsorship status, a sponsor’s logo is carried throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations. Then there’s the show itself. Two days with senior executives from your target market – page advertising and online marketing cannot offer you this opportunity. To meet and have face-to-face meetings with several hundred of your prospects is every marketer’s dream!

 

 

 

 

DOWNLOAD PROSPECTUS

 

Find out how you can get involved

Contact Jamie Hosie on +971 4440 2501 or email jamie.hosie@terrapinn.com