Mia Icasiano-Bulatao | Former Vice President and Head - Customer Value Management and Loyalty
Smart Communications Inc | Philippines

Mia Icasiano-Bulatao, Former Vice President and Head - Customer Value Management and Loyalty, Smart Communications Inc

A marketing and CRM Executive with years of experience gained from various companies across different industries, Mia has headed marketing and CRM for some of the Philippines' top telecommunications, banking institutions and broadcast media companies. And in said capacity, have had direct and heavy involvement in planning, developing and designing Marketing and CRM strategies particularly in the areas of Customer Analytics, Loyalty Program Management, Strategic Campaign Management, Acquisition and Portfolio Program Development.

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