Joost has significant startup experience in emerging market countries. He held various management positions at CompareAsiaGroup (the world’s largest financial comparison platform, whose backers include Goldman Sachs, Jardine Pacific, and Nova Founders Capital). Joost launched the CompareAsiaGroup’s Filipino venture, MoneyMax.ph, later ran the regional marketing team and launched several key product channels. He joined Gourmet Society, a restaurant privilege program, in late 2014 as CEO. Gourmet Society is working at the moment with over 200 restaurant partners. Joost holds a BSc International Business and Management from University of Groningen and a MSc Strategic Management from Rotterdam School of Management, Erasmus University.