Jojo Ajero is the founder & CEO of XSite Solutions, a strategic marketing & business development consultancy group that has expertise and experience in start-up, turn-around and rapid growth situations for retail concepts. He is also a co-founder of All-Asian Centre for Enterprise Dev't. (ASCEND) Research, one of the Philippine's pioneering research agencies in Predictive Modeling and Consumer Analytics.
One of the projects closest to his heart is the formation of the Strategic Innovations Office of BAYAD CENTER MERALCO. Using his keen understanding of Business Model Mapping, Retail Brand Strategy and Digital Marketing, he has helped chart the Strategic Roadmap of the Bills Pay giant from an Over-TheCounter brand to an Omni-Channel Network with international partnerships and has successfully developed innovation programs moving it closer towards its goal.
Jojo Ajero is one of the pioneer Certified Digital Marketers (CDM) in the country. He also headed the marketing team of Chowking Food Corporation from 1992 to 2007, helping grow the brand from P180 million to P11 billion.