4As Philippines


Philippine Association of National Advertisers (PANA) is a non-stock, non-profit organization committed to the promotion of Truth in Advertising. It was founded on four basic principles namely: belief in advertising as an important tool in marketing goods and services; belief that consumer's interest should prevail by making it the advertiser's primary concern; belief in the promotion and protection of the public's confidence in advertising and advertised goods and services; and the belief in the upliftment of advertising standards and practices.