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"Getting involved with social”
Presented by Dominique Hind, WiTH Collective
Purpose: To provide an overview of how Pharma companies can get involved with social networks without bending the strict compliance and regulatory rules AND how to engage, monitor, update and measure social to get the best out of it.
What you will learn:
What is happening in the Australian social market (both within Pharma and other related industries)
What are the relevant social networks for Pharma
How to get involved in Facebook (brands, advertising and groups)
How to help clinics and health care professionals become visible in social
How to increase engagement in social
How to decrease the time spent monitoring and updating social networks
What does a successful social network look like and the key measurement criteria
What are some best practices that Pharma should abide by
What are the key learnings for Pharma in social
MORNING SESSION: Introduction to social and the key networks
09.30
Morning introduction and overview of the current state of digital and social in Australia
10.00
Pharma and social networks
10.20
Relevant Social networks for Pharma
10.50
Facebook for Pharma
11.20
Advertising and Social
11.50
Blogs and value
12.20
Visibility online
12.40
LUNCH
AFTERNOON SESSION: Social Engagement, monitoring, updating and measurement
