Day One, 23 August 2012: Digital Pharma Marketing #2

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	AFTERNOON MODULE: DIGITAL PHARMA MARKETING #2
13.55	Opening remarks from the Chair Mr Richard Clement Richard graduated from Portsmouth University with a Bachelor of Science (Honours) in Biophysics. He commenced working in the Pharmaceutical Industry in the UK in 1988, took a 3 year break to travel and work in other industries in the early 1990s and ... more.. › Mr Richard Clement, eMarketing Manager, Aspen Pharma
14.00	Online marketing and the law – Defining parameters in uncharted waters Mr Anthony O'Byrne With a scientific and financial background, Anthony O’Byrne has been the Advertising Services Manager for the Australian Self-Medication Industry (ASMI) since 2010. ASMI is the peak industry body representing companies involved in the manufacture... more.. › Mr Anthony O'Byrne, Advertising Services Manager, Australian Self Medication Industry
14.30	Leveraging social media via Public Relations Mr Martin Palin Martin has worked in health promotion and health-related PR for his entire professional life. His key strengths are in the areas of healthcare media relations, campaign evaluation, strategy development, social marketing, social media... more.. › Mr Martin Palin, Social Media & PR Strategist, Boehringer Ingelheim Consumer Health
15.00	Afternoon Refreshments
15.00	Speed networking
16.10	How to monitor customer chat and social media output Ms Veronique Toully Veronique Toully joined UCB in 2004 and has been appointed as Managing Director for UCB Australia in February 2010. Veronique has over 20 years experience in the pharmaceutical and biotech industry. She started her career in R&D and prior joining... more.. › Ms Veronique Toully, Managing Director, UCB Australia Pty Ltd
16.30	Utilising virtual communities to improve efficiency and reduce cost Dr. Stephen Barnett Dr Stephen Barnett is a General Practitioner in Bowral, NSW. His interests focus on the intersection of medical education, health care delivery and information technology. He is currently undertaking a PhD in the role of Virtual Communities of... more.. › Dr. Stephen Barnett, Medical Director, e-healthspace
16.50	In Conversation Dr. Stephen Barnett Dr Stephen Barnett is a General Practitioner in Bowral, NSW. His interests focus on the intersection of medical education, health care delivery and information technology. He is currently undertaking a PhD in the role of Virtual Communities of... more.. Ms Veronique Toully Veronique Toully joined UCB in 2004 and has been appointed as Managing Director for UCB Australia in February 2010. Veronique has over 20 years experience in the pharmaceutical and biotech industry. She started her career in R&D and prior joining... more.. › Dr. Stephen Barnett, Medical Director, e-healthspace › Ms Veronique Toully, Managing Director, UCB Australia Pty Ltd
17.20	End of day