Saida Najioullah | VP Marketing
Royal Air Maroc

Saida Najioullah, VP Marketing, Royal Air Maroc

Graduated from ESSEC Business school in Paris. Worked for Alcatel Mobile phone in Paris before joining Royal Air Maroc where I spent 13 years. Worked as sales representative in South West France and the UK in London. For six years also head of Pricing and Revenue Management. Was appointed VP Marketing 4 years ago. Main achievements Skytrax 4 star and Best regional airline for Africa 4 years in a row.

Appearances:



Aviation Show MENASA 2017 day 2 @ 12:00

Modernising aviation marketing with digitisation

  •     Attracting the 3.5 billion people connected to the internet  
  •     Connecting to the 60% of the world still offline 
  •     Building a 360 degree view of each customer  
  •     Embracing new channels in content marketingo    Viral videos  o    Device appo    AR & VR  
  •     Building brand loyalty and promoting new routes 

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