Patee Sarasin | Independent Experienced Aviation Leader & Former CEO
Nok Air

Patee Sarasin, Independent Experienced Aviation Leader & Former CEO, Nok Air

Patee Sarasin is the Chief Executive Officer of Nok Air, the truly Thai low fare airline.   Patee received his secondary education in England at Kings School, Canterbury, and then spent his college years in the U.S.A., receiving a Bachelor Degree in Business Administration and Computer Science from Clark University, in Massachusetts, and a Masters Degree in Mass Communication Film and Video from American University in Washington, D.C.   Patee launched his career with advertising agency Lintas in 1983, as a Research Manager, and then took a 2 year break to complete his masters degree, followed by 2 years with NBC, the U.S. television network, on both the creative and production side.   Returning to Thailand in 1989, he joined SPA Advertising as Creative Liaison officer and a member of the Management Committee, and in 1991 became General Manager of Multi Media Orbit, a production house of SPA.

In 1992 Patee was appointed Managing Director and later CEO of Bates Advertising Thailand, a joint venture between SPA and Bates Worldwide.  Under Patee’s management, Bates Thailand became the fastest growing advertising agency in Thailand, and included the famed creation of DTAC and its launch into the market.   In early 2004 Patee left Bates to join the new airline that was to become Nok Air as Chief Executive Officer, and has been a driving force behind the success of the airline, utilizing his marketing background and experiences and effectively applying them to Nok Air.  Under Patee’s leadership Nok Air has seen continuous growth in terms of revenue, passenger numbers and destinations, as it reaches from its base in Thailand across Asia. Today Nok Air has already recovered the initial investment just after only two years of operation, and she continuously is growing towards a strong, profitable and a healthy company.   As his aviation career takes off, he continues to be invited to speak at various international aviation symposiums around the world including those in Hong Kong, Singapore, London, Sydney, New York and Houston.    Patee is currently an advisor to Minister of Tourism and Sports of Thailand.  He is also an active player and a consultant to the Thailand Squash Team.


Aviation Show MENASA 2017 day 2 @ 10:15

Keynote Panel: Alliances: the new aviation brand

  •     Overcoming the practical limitations on cross-border airline mergers 
  •     Integrating airlines to offer the ultimate convenience for the traveler 
  •     Synchronising schedules, gates, terminals etc. in a combined effort to streamline the customer experience
  •     Working with airports to create alliance specific terminals
  •     Building credibility through codeshares with equal and complimenting airlines 
  •     Increasing route networks and FFPs 
  •     Cost sharing through airport lounges, ground handling, marketing and maintenance 
  •     Discovering ‘equity alliances’ and joint ventures as a replacement to traditional alliances

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