Kurt Suter | Manager, Personalization Programs
Swiss International Air Lines

Kurt Suter, Manager, Personalization Programs, Swiss International Air Lines

After his studies Mr. Suter has joined SWISS International Airlines based in Zurich Switzerland to take a position in IT to drive the further development of the sales application landscape. He quickly advanced to take a Manager position in the commercial strategy department being responsible to further drive personalization within the CCO area. With his good technical understanding and quick grasp of customer paint points throughout the customer journey Mr. Suter now takes responsibility in leading the personalization initiatives within SWISS as part of a LHG group wide program, leveraging capabilities of multiple airlines to form the best customer experience while driving personalized retailing.


Aviation Show MENASA 2017 day 2 @ 11:40

PANEL: Together better: Collaborating to become exceptional retailers

  •     Combining the data collected by airlines and airports to know more 
  •     Creating new retail streams through collaboration 
  •     Finding a balance between revenue streams and flight restrictions  
  •     Increasing passenger spend across their journey 
  •     Looking to the ecosystem to assist aviation retail   

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