CONFERENCE AGENDA

Dubai, 13 - 14 November 2018

Schedule

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Nov 1209:00
Conference pass

The future for aviation in Africa in a single, connected sky

Africa Briefing Day
  • Working, following and strategising under one common regulatory framework
  • Facilitating positive change in Africa’s aviation industry – looking to partnerships and connectivity
  • Exploring the opportunity and reach of new routes and destinations
  • Preparing for growth and aligning infrastructure requirements
  • Committing to SAATM, African Union’s Africa 2063 and pan-African integration and intra-continent development
  • Competing vs collaborating with local, western and worldwide airlines
Nov 1209:30
Conference pass

Panel: A view from the regions: reacting to industry opportunities, challenges and threats

Africa Briefing Day
  • Looking to the views and challenges met by different geographical regions
  • Attracting, accommodating and engaging all passengers
  • Reaching the large youth population, assisting harder to reach passengers and appealing to international travelling millennials
  • Embracing digital innovations in travel technology
  • Evading cyber threats, crime prevention, protecting systems and data
  • Responding to wider industry risks and understanding the consequences
Nov 1210:00
Conference pass

Returning to profitability: connecting Africa with larger fleets, wider routes and extended network development

Africa Briefing Day
  • Facilitating business travel: connecting neighbouring cities and integrating global hubs
  • Increasing traffic and reducing costs business-wide
  • Tapping into the sky-high potential within the emerging African markets
  • Developing infrastructure to keep up with the growing economy and passenger numbers
  • Overcoming regional specific challenges: fuel cost, currencies and competition
Nov 1211:20
Conference pass

Integrating technology: innovating with world class technology

Africa Briefing Day
  • Exploring the capabilities of tech for both airlines and airports in Africa
  • Improving customer satisfaction and loyalty with personalised tech
  • Adopting biometrics to airport procedures for improved systems, safety and speed
  • Using technology to streamline operations, cut costs and react to the increasing pace of change
  • Building partnerships for innovation with the wider travel ecosystem: weighing opportunities vs costs
Nov 1211:50
Conference pass

Sidestepping traditional distribution and customer experiences: modernised and mobile

Africa Briefing Day
  • Using mobile technology to facilitate check in, boarding, travel updates and personalised communication
  • Enabling all passengers with flexible, digital cross border or offline payment capabilities
  • Ensuring wider prosperity and accessibility with innovative distribution models adding supermarkets
  • Establishing a customer centric, personalised strategy with mobile
  • Collecting and analysing big data for personalised offers, upselling ancillaries, dynamic pricing and order management
Nov 1212:10
Conference pass

Modernised marketing: achieving success with digital tools

Africa Briefing Day
  • Developing robust marketing arrangements and social media strategies
  • Integrating digital marketing technology and automated marketing capacity for wider reach and maximum conversion
  • Harnessing change with innovation in marketing: discovering interactive airport marketing and running campaigns through multiple channels
  • Reaching a new, pan-African consumer base with innovative marketing tools and outlets
Nov 1212:30
Conference pass

Connectivity and IFE: a transformative revolution

Africa Briefing Day
  • Taking inflight entertainment to the next level for enhanced passenger experiences
  • Supporting the application of connected digital systems for African LCCs, FSCs and hybrids and keeping up with advanced airlines
  • Acclimatising to the expectations of both the contemporary and future traveller: appealing to the millennial generation
  • Strategising effective IFE implication methods, integrating immersive AR and VR technology and supporting BYOD
  • Evaluating spend vs ROI: impact on bottom lineEnquire now to sponsor this session
Nov 1212:50
Conference pass

ROUNDTABLES

Africa Briefing Day
1. Payment processing: booking in an era of tech enabled distribution
2. Improving safety with tech
3. Harnessing globalisation: reviewing the opportunities in African markets
4. Marketing ancillary revenue opportunities: securing pricing premiums
5. Retailing to travel agents: establishing mutually lucrative partnerships
6. Recruiting talent in IT
7. Integrating Chatbots: exploring benefits to the aviation industry
Nov 1214:30
Conference pass

Developing regional LCCs in Africa: connecting the continent and making commercial sense

Africa Briefing Day
  • Challenges of launching and executing business in new, unpredictable markets
  • Turning the ‘unflown’ and non-flyers into passengers
  • Revitalising the continent’s transport system with affordable, low cost travel
  • Connecting mid-sized cities directly and integrating cost-conscious corporate bookings
  • Reviewing accessible booking and payment processes
  • Evaluating one-way pricing and mix and match itineraries and meeting the requirements of a fluid consumer base
  • Overcoming challenges with digital capabilities
Nov 1214:50
Conference pass

Surviving a competitive market place: establishing a sound customer base

Africa Briefing Day
  • Achieving profitability with innovative, forward thinking business models
  • Analysing LCC vs FSC vs hybrids mapping out the competition
  • Flying past the perceived airlines of choice
  • Offering premium products from premium cabin, food and beverages and seat selection
  • Establishing attractive frequent flier programme and building loyalty in price sensitive markets
  • Weighing comfort with flexible price points: attracting every passenger
Nov 1215:10
Conference pass

Achieving success with ancillaries

Africa Briefing Day
  • Reviewing opportunities in onboard selling
  • Catering for the demands of the growing middle classes
  • Upselling ancillary products pre, during and post flight
  • Expanding sales across all channels and touch points
  • Maximising efficiency with automation and data analysis
  • Turning increasing demand and growing revenue into widespread overall profitEnquire now to sponsor this session
Nov 1216:00
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An infrastructure upgrade: efficient provision for airlines and airports

Africa Briefing Day
  • Building the enabling infrastructure to:o cope with increasing air travel demando fight competition from western carrierso react to changing consumer behaviours
  • Effectively establishing trans African routes and connecting cities with expanded fleets
  • Implementing sound technological infrastructure in the air and on the ground
  • Employing the infrastructure for steady journey flow, ease and customer centricity: smart signs, beacons, automated technology
Nov 1216:20
Conference pass

Accommodating and adopting effective IT infrastructure: data and analytics

Africa Briefing Day
  • Evaluating the methodologies and processes for big data collection and analysis
  • Reaching optimal personalised experiences across the end to end customer journey with real time and collected data
  • Embedding business wide cyber security strategies
  • Utilising data to limit disruption, manage flight efficiency and monitor fuel usage
  • Equipping workforces with qualified human capital for measurable success

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Nov 1309:05
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Keynote Interview: Expanding the world of travel with innovation: the future of a global industry

Keynotes
  • Envisioning the travel industry of the future
  • Responding to the wider global trends impacting the future of travel:o The political and economic environment: regional and internationalo Technology: innovation and disruptiono Passenger demographicso The price of oil
  • Reacting to the new wealth of business opportunities obtainable by innovation implementation
  • Executing a hybrid business structures: focusing on uninterrupted, consistent travel and consumer personalisation with tech
Interviewer: Ghaith Al Ghaith, Chief Executive Officer, flydubai
Nov 1309:35
Conference pass

Keynote Interview: The traveller of tomorrow: adapting to a new customer journey

Keynotes
  • Examining the expectations of the future traveller: flow, ease, personal and customer centricity
  • Building a platform to be successful in an increasingly competitive market
  • Forming a balance between channels: cooperation vs competition
  • Reaching new consumers with new channels, formats and technologies
  • Appealing to every customer: seamless discovery and conversion
  • Facilitating increased customer loyalty, better operating performance and securing greater revenue at lower costs
Nov 1310:00
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Keynote Interview: Redefining the end-to-end customer experience

Keynotes
  • Reacting to the paradigm shifts in retail travel and IATA’s NDC: what will this mean for customers?
  • Diversifying revenue streams to achieve and maintain long-term stability and growth
  • Appraising meta search engines: driving transparency, providing greater choice, certainty and value for money
  • Addressing the biggest obstacles: cost, ease of use, personalised itineraries
  • Increasing commercial opportunities with mobile
  • Analysing spending and decision-making habits: reviewing correlations
Nov 1310:30
Conference pass

Keynote Presentation: Disruptive, innovative business models: the age of unicorns in travel

Keynotes
  • Learning from success of the digital sharing economy: reinventing wider business models with digitalisation
  • Evaluating how far travel technology disruptors will complement or compete with existing travel players
  • Understanding the shift in consumer dynamics and how to thrive in the passenger travel market of the future
  • Accommodating peer to peer travel experiences for consistent booking flows
  • Promoting startups: partnering with the evolving startup ecosystem
Greg Williams, Editor -In-Chief, Wired
Nov 1311:20
Conference pass

Panel: Competitive positioning: reaching new regions and establishing new routes

World Low Cost Airlines Congress
  • Accessing new frontiers in the sky
  • Where are the prominent emerging destinations for 2019 and beyond?
  • Ensuring long-term prosperity by accessing wider geos
  • Reacting to shifts in global borders and boundaries
  • Partnering with secondary airports for lower costs
  • What lies ahead for LCCs in the MENA region
Sudeep Ghai, CCCO, flyadeal
Jordan Karatzas, Executive VP, InterV.I.S.T.A.S. Consulting Group
Suresh Nair, General Manager – India, Sri Lanka & Bangladesh, AirAsia Berhad
Herve Gueusquin, President, SAGA - Sahel And Gulf Airlines
Nov 1311:20
Conference pass

Panel: Arriving at customer centricity

AirXperience
  • Leaving being the ‘product-centric’ model
  • Reacting to industry disruptors
  • Transforming business distribution strategies to bridge the gap between airlines, airports and passengers
  • Utilising customer data as an enabling tool
Nov 1311:40
Conference pass

The low-cost upgrade: taking LCCs to the next level

World Low Cost Airlines Congress
  • Supporting ‘ultra-long routes’ through fleet and network expansions and new partnerships
  • Cost vs comfort: what is really important for the next generation passenger?
  • Maintaining competitive cost structures in challenging economic environment
  • Reviewing traditional ancillaries and new trends e.g pay as you go upgrades
  • Ensuring maximum ROI
Nov 1311:40
Conference pass

Panel: Merging the physical and digital world: strategic automation

AirXperience
  • Examining customer facing robots, drone tech, self-driving baggage vehicles and automated gates
  • Adapting to potential challenges including passenger and crew acceptance and usage
  • Weighing up the benefits and reviewing cost implications
Nov 1312:00
Conference pass

Owning the evolution of IFEC

AirXperience
  • Serving the ‘mobile only passenger’
  • Reflecting brand values with IFEC propositions and products
  • Differentiating IFEC amenities by cabins and class
  • Integrating apps for passenger services including destination services, duty free shopping and ‘infotainment’ apps
  • Evaluating the benefits of integrating state of the art, extensive IFE technology
Abdullah Al-Osaimi, CEO, TAQNIA Space
Nov 1312:20
Conference pass

Roundtables

Keynotes
1. Reaching the waiting passenger: maximising the retail opportunities
Issam Hilal, SUPERVISOR AIRPORT SERVICES, Emirates
2. Facilitating complete airline to airline connectivity
Sanjay Sharma, Transformation Lead, Emirates
3. Fighting flight delays with blockchain: from failure and frustration to fast automated compensation
4. Virtual interlining: supporting airlines’ growth with disruptive and cost-efficient technology
6. Social listening: utilising social channels for brand development
Nov 1314:20
Conference pass

Transfer to new Muscat International Airport

Airport.EX
  • Discussing key considerations to transfer Equipment, Airport Stakeholders and Airlines to a new facility
  • Creating a hub offering passenger experience beyond runways and terminals
  • Expanding independent economic growth and diversifying revenue
Nov 1314:20
Conference pass

Panel: The global market: journeying beyond the hub city

Aviation Marketing
  • Reaching and advertising beyond an airline’s original hub
  • Accumulating and applying behavioural customer data for maximum exposure
  • Establishing a tailored online presence through traditional and alternative channels
  • Coordinating strategy with airport and airline robotics and AI
  • Evaluating outperforming campaigns and channels
Barry Moroney, Head of Middle East, TINT
Kim Thipe, Vice President Marketing, South African Airways
Nov 1314:40
Conference pass

Disruptive tech: accommodating innovation in airports

Airport.EX
  • Evaluating overall airport performance: where is the space for improvements?
  • Avoiding operational difficulties by accommodating technological tools
  • Understanding the capabilities of technological disruption: how embracing technology assists to achieve business goals
  • Building reliable, seamless paths on the ground from check in to take off
Nov 1314:40
Conference pass

Maximising revenue margins with mobile

Aviation Marketing
  • Prioritising mobile to grow commercial potential
  • Utilising mobile for direct passenger interaction on: flight status, baggage related communication
  • Capitalising on the increasing influence of mobile as an enabling revenue tool
Ibrahim UGUR, SVP, Strategic Projects, Turkish Airlines
Nov 1315:00
Conference pass

Baggage handling: claiming full control

Airport.EX
  • Reviewing opportunities for etags and connected bags
  • Adopting blockchain technology to avoid errors along the changing custody chain
  • Exploring home printed baggage tags, effect on waiting times, a seamless check in/bag drop and solving lost baggage
  • What is next for baggage handling processes?
Amir Miraj, Airport Manager, Go Air
Nov 1315:00
Conference pass

Case study: Launching an airline with first class brand strategy

Aviation Marketing
  • Communicating with and engaging millennials
  • Leveraging online presence to increase market share
  • Targeting with social media and mobile devices
  • Recognising and capitalising upon competition between legacy and low-cost airlines
  • Aligning strategies with millennial characteristics: immediacy, connected and digitally
Sudeep Ghai, CCCO, flyadeal
Nov 1315:20
Conference pass

Panel: Security provisions to fight back against digital dangers

Airport.EX
  • Understanding the threats of constant connectivity across airlines and airports
  • Responding to vulnerability with increased security technology
  • Detecting, analysing and responding to cyber attacks
  • Updating systems and software to prevent hacks
  • Securing wireless networks anddevices
Maxime Toe, Commercial Director , Air Burkina
Jassim Haji, Chief Information Officer, Gulf Air
Nov 1315:20
Conference pass

Panel: Marketing in real time: the loyal, connected consumer

Aviation Marketing
  • Leveraging data for a competitive advantage
  • Accessing real time data at all touch points
  • Changing a bargain hunter, to a long term, loyal consumer
  • How far is data collection enabling greater brand exposure?
Sameer Alghamdi, Content Strategy & Digital Experience Lead, Saudi Airlines
Nov 1315:40
Conference pass

The Internet of Things and its infinite capabilities

Airport.EX
  • Preparing for the IOT revolution – what to expect
  • Achieving operational precision with IoT frameworks: using real time data, connected mobile devices, inflight customisation and personalised navigation to increase reliability and transparency
  • Making IoT a reality: discovering how smart and sophisticated devices will impact the skies
  • Supporting data tracking and analysis for airlines and airports
Asad Bukhari, Dy General Manager ICT, Pakistan International Airlines
Nov 1315:40
Conference pass

Reflection and retention: reinventing loyalty

Aviation Marketing
  • Looking beyond revenue driven strategies and highly priced, co-branded cards
  • Using loyalty to generate greater brand engagement and gain new customers though channelsOffering individualised benefits in excess of, or as an alternative to air miles
Abdullah Ucuncu, Miles and Smiles Lead, Turkish Airlines
Nov 1316:00
Conference pass

Transforming loyalty with technology: evoking emotion

Aviation Marketing
  • Keeping up with evolving online distribution, ecommerce and social media channels
  • Applying apps to foster loyalty and enhance engagement for a more personalised scheme and product
  • Cultivating emotional connections for strengthening loyalty
Nov 1317:00
Conference pass

Panel: Navigating the African travel industry: the future in a single, connected sky and digital landscape

Keynotes
  • Working, following and strategising under one common regulatory framework
  • Facilitating positive change in Africa’s aviation industry – looking to partnerships and connectivity
  • Exploring the opportunity and reach of new routes and destinations
  • Preparing for growth and aligning infrastructure requirements
  • Committing to SAATM, African Union’s Africa 2063 and pan-African integration and intra-continent development
  • Competing vs collaborating with local, western and worldwide airlines
Tewolde Gebremariam, Chief Executive Officer, Ethiopian Airlines
Nov 1317:30
Conference pass

Keynote Panel: Prepare for take-off: Developing regional LCCs in Africa

Keynotes
  • Challenges of launching and executing business in new, unpredictable markets
  • Turning the ‘unflown’ and non-flyers into passengers
  • connecting the continent and making commercial sense
  • Revitalising the continent’s transport system with affordable, low cost travel
  • Connecting mid-sized cities directly and integrating cost-conscious corporate bookings
  • Reviewing accessible booking and payment processes
  • Evaluating one-way pricing and mix and match itineraries and meeting the requirements of a fluid consumer base
  • Overcoming challenges with digital capabilities
Tewolde Gebremariam, Chief Executive Officer, Ethiopian Airlines
Nowel Rfanyu Ngala, Commercial Director, ASKY Airline
Desire Balazire Bantu, General Director, And Chief Executive Officer, Congo Airways

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Nov 1409:30
Conference pass

Keynote Airport Panel: ‘Owning the passenger’ in a digital, data driven future

Keynotes
  • Adding value to the customer journey with AI driven travel platforms and innovation
  • Positioning automation, robotics and cognitive intelligence as the travel supply chain of the future
  • Combining accuracy with affordability for industry-wide transparency
  • Offering localised and personalised travel experiences with destination and time-based updates
  • Collecting, storing and analysing customer data and behaviours for a streamlined end to end process
Aimen Al Hosni, Chief Executive Officer, Oman Airports
Nov 1410:00
Conference pass

Keynote CEO Panel: The future of aviation arrives: taking to the technological skies

Keynotes
  • Establishing a legacy of innovation: accessing beyond border benefits of technology investment
  • Overcoming the challenges of business wide digitalisation
  • Connecting regions with partnerships, collaboration and codeshares with tech trends and innovation
  • Exploring how LCCs and ULCCs are shaping the future of low cost travel and how technology is being used to help them do so
  • Looking to the future of tech: solar powered and electric aircraft, drones, flying cars, blockchain, 3D printing, autonomous operating systems
Moderator: David Huttner, Aviation Commercial Lead, PA Nyras
Patee Sarasin, Vice Chairman & Former CEO, Nok Air
Con Korfiatis, Chief Executive Officer, flyadeal
Nov 1410:00
Conference pass

Keynote: Piloting the bleeding-edge technology breakthrough: a new normal for today’s aviation industry

Keynotes
  • Employing state-of-the-art self-service and collaborative decision-making technologies: preparing for growth
  • Combatting industry challenges with tech: discussing opportunities ino Airline brand marketingo Product distribution strategies o Serving customers most effectivelyo Optimising overall operations and journey flowo Matching capacity with demand
  • Weighing costs with bottom line benefits
  • Where is aviation technology heading? Prophesising advancing technology in airlines and airportsReserved for platinum sponsor
Nov 1410:20
Conference pass

Keynote CTO Panel: OTA consolidation and the ‘here to stay’, digital sharing economy: impact on modern travel

Keynotes
  • Redefining the characteristics of the sharing economy to combat the changing landscape
  • Capturing the sharing economy market, tapping into the desires of the customers using peer to peer digital platforms
  • Implementing the drivers stimulating OTAs and the gig economy to direct booking processes: expanding product lines and exposure
  • Revising the expanding opportunities in emerging, tech enabled sectors: what is next in this space?
  • Using the sharing economy’s social media model to attract and win over the upcoming generation
Sebastian Mikosz, Chief Executive Officer, Kenya Airways
Phala Dorji, CEO, Bhutan Airlines
Thomas W Hallam, Chief Executive Officer, Somon Air
Nov 1411:16
Conference pass

AIRXPERIENCE

AirXperience
Host: Rob Watts, Managing Director, Aerotask
Nov 1411:20
Conference pass

In-flight, on-demand

AirXperience
  • Determining what passengers want and what platform they want it on
  • Allowing for flexible, wireless content streaming
  • Ensuring inflight personalisation proficiency
  • Supporting BYOD
  • Empowering customer autonomy with connected apps for real time entertainment and updates inflight
Nov 1411:40
Conference pass

The future of Africa LCCs

World Low Cost Airlines Congress
Richard Kyereh, Ag. Head Commercial, Africa World Airlines Ltd
Nov 1411:40
Conference pass

Going wireless: the ‘always on’ passenger

AirXperience
  • Bringing WiFi onboard to meet passenger expectations: both corporate and leisure uses
  • Digitising cabin crew with greater connectivity and CRM integrated applications
  • Boosting bandwidth to meet demand
  • Reaping the benefits of wireless connectivity investment: is it worth the cost?
Nov 1412:00
Conference pass

Accelerating network growth: taking off in Central Asia

World Low Cost Airlines Congress
  • Connecting with all five Central Asian nations
  • Strategising for exposure: the most effective ways to access market opportunities
  • Capitalising on the rising tourism market
  • Capturing transfer traffic as airlines move on from point-to-point routes
  • What is next for Central Asian airlines and airports?
Nov 1412:00
Conference pass

The connected vision for airlines, aircraft and airports

AirXperience
  • Reviewing the latest, cost effective strategies and devices to support IFE and cabin connectivity
  • Employing successful connectivity revenue-generation models
  • Implementing capable, reliable inflight systems
  • Explaining the benefits of wider connectivity servicesReserved for sponsor
Henning Horst, Sales Aeronautical EMEA, SES Networks
Nov 1412:20
Conference pass

Roundtables

Keynotes
1. LCC business model innovation: next steps
Manish Yadav, Instructor & Member, International Air Transport Association (IATA) | Assistant Professor (Aviation), Modern College of Business & Sciences, Oman
2. Compensation and customer expectations
3. Facilitating complete airline to airline connectivity
Sanjay Sharma, Transformation Lead, Emirates
4. Supporting omnichannel shopping while managing costs
5. Navigating shortages: attracting, recruiting and retaining pilots
Maria Antonia Llamzon, Vice President, Human Capital Department, Philippine Airlines
6. Rewarding direct bookers
Mehar Farid Khan, District Manager, Airblue
Searching for start-ups: the early stage partnership
Technology for disruption management
Nov 1414:20
Conference pass

Panel: Abolishing archaic architecture: removing friction points with mobile

AirXperience
  • Discovering wider abilities of mobile technology
  • Delivering a complete, smooth, sophisticated experiences
  • Ingraining smart devices to the complete passenger journey
  • Allowing for mobile payments in airline distribution
  • Weighing the benefits of mobility investment
Nov 1414:20
Conference pass

Using the data revolution to surpass competitors

Aviation IT Show
  • Collecting complex data from IoT and enhanced connectivity
  • Transforming business structures and processes through data mining and collection software
  • Using advanced analytics to gain a better understanding of wider consumer, employee and aircraft trends
Zafer Babur, Senior Vice President, Operation Solutions, Turkish Airlines
Nov 1414:40
Conference pass

Digitise, incentivise and decentralise with blockchain

AirXperience
  • Introducing blockchain to the aviation industry: understanding the infrastructure
  • Safeguarding passenger information with blockchain
  • Introducing smart contracts to improve efficiency and security
  • Using blockchain technology to tokenise e-tickets and empower value chain partners
Nov 1414:40
Conference pass

NextGen PSS: forming an ecommerce hybrid

Aviation IT Show
  • Debating the shift from PSS to full retailing platforms
  • Differentiating passenger offerings with dynamic systems and partnerships
  • Investing in contemporary internal selling systems
  • Infusing technology to reduce cost and increase revenue opportunities
Nov 1415:00
Conference pass

Wearables for the enterprise and the consumer

AirXperience
  • Integrating wearable services for passengers and crew
  • Accommodating and encouraging interaction with wearables
  • Evolving user interfaces and commands to effectively apply wearable technology capabilities
  • Adapting to wearable connectivity: providing real time information, real time language translation and enhanced brand engagement
Nov 1415:00
Conference pass

Predictive analytics: a predicted transformation

Aviation IT Show
  • Adapting to changes in supply and demand in real time
  • Preparing for and preventing upheaval due to failure or error
  • Using data analytics for slick operations in disruptive events
  • Making informed, real-time decisions with data collection
  • Capitalising on the forecasted passenger behaviours and intention by data collection
Richard Kyereh, Ag. Head Commercial, Africa World Airlines Ltd
Nov 1415:20
Conference pass

Transforming aviation experiences with AR and VR

AirXperience
  • Understanding the capabilities of the technology on customer experience
  • Offering next-level IFE
  • Understanding the challenges of cabin special restrictions, full impressiveness
  • Combining NDC with VR to create captivating inflight shopping experiences and distinguish products: immersive experience of premium
Nov 1415:20
Conference pass

Staffing priorities: airline or IT company?

Aviation IT Show
  • Discovering the new skill set required for running the aviation industry of the future
  • Appointing Chief Information and Chief Digital Officers for both airlines and airports
  • Identifying talent with promise: where to look
  • Captivating millennials with L&D, company culture and corporate benefits
Abdulbasit Alrawahi, Head of HR, Etihad Airways
Bernhard A Krupka, Head Of Corporate Strategy And Planning, Oman Air
Nov 1415:40
Conference pass

Try before you fly with AR

AirXperience
  • Providing immersive and interactive experiences before booking
  • Enabling passengers to experience a trip in advance with mixed reality structures
  • Capturing and sharing MR pre, during and post travel
Nov 1415:40
Conference pass

VR as a marketing strategy: going the extra mile

Aviation IT Show
  • Modernising aviation marketing systems
  • Awakening the desire to travel in all customers with VR capabilities
  • Harnessing the benefits of VR technologies on conversions and bookings
  • Balancing costs with potential revenue
Nov 1416:00
Conference pass

Case study: MR enabled devices: over the virtual horizon

AirXperience
  • Rolling out smartphone compatible headsets in commercial and business travel
  • Transporting passengers into a 360-degree virtual environment
  • Studying the benefits of fleet-wide AR & VR: passenger experience and airline industry
  • Evaluating ‘nextgen’ MR: direct retina projection and moving through virtual experiences
Nov 1416:00
Conference pass

Panel: Protecting your brand: reputation management with technology

Aviation IT Show
  • Developing online and social strategies to protect business branding
  • Composing customised passenger satisfaction surveys and incentivising participation
  • Applying targeted review strategies
  • Using direct messaging across social media for real time, immediate feedback
  • Reacting quickly to disaster
last published: 22/Oct/18 07:25 GMT