William is founder and strategy partner at Made by Many, the product innovation consultancy. He has helped many of the world’s leading media companies, consumer brands, government and arts organisations to bring digital in from the edge and place it at the heart of their business operations and customer proposition.
This is a complex problem space involving people, process and systems. William founded Made by Many to be a firm with a balanced mix of disciplines, as the antidote to the monoculture of traditional design, technology and business strategy firms; it’s a place where planning, visualisation and making were parallel activities that informed each other, where collaboration ruled over ego and creativity was applied as much to engineering and business modelling as to utility and communication. The result is a unique combination of software, product design and communication skills that has been proven again and again through successful delivery of hugely popular new products and business change.
William has led Made by Many engagements with BBC News, VRT and ITV News (the latter a multi-award winning reinvention of digital journalism), with Adidas Group (optimising service design practice and process in the connected products division) and most recently laying the foundations for a new and more accessible museum with the V&A and accelerating change at a top global bank. Other key clients have included: Burberry, Skype, Microsoft, TED, Oxford Nanopore Technologies, Finnair, Expedia, Skyscanner, Air Baltic and British Airways.
William’s 17 year experience in digital media strategy and design is underpinned by a career in journalism, banking and communications design. He led a number of successful magazine launches with Emap and VNU in the 1980s and is the author of a history of magazine design; he worked with Schroders, Carnegie, Natwest Markets and James Capel and was a senior vice president at HSBC Investment Bank in New York; he founded the brand strategy and consulting practice at Metadesign in London before leading the strategy practice at internet consultancy Quidnunc and directing digital services at Man Group, the world’s largest hedge fund.