Thorsten Dirks | Board Member & Eurowings CEO
Lufthansa Group

Thorsten Dirks, Board Member & Eurowings CEO, Lufthansa Group

Thorsten Dirks is member of the Board at Deutsche Lufthansa AG effective from 1 May 2017 where he is responsible for Eurowings & Aviation Services.
Before, Dirks has been Chief Executive Officer (CEO) of Telefónica Deutschland Holding AG, a position he has held since October 2014. Previously, he was CEO of E-Plus Group, which is now part of Telefónica Deutschland.
From 2011 until 2014, he was also a member of the board of Dutch telecommunications company KPN, responsible for its international mobile business.
From 2015 until 2017, he was elected President of Germany‘s digital industry association Bitkom. His personal emphasis in that position was on digitizing the country‘s smaller and medium-sized companies, modernizing the education system and utilizing new technologies to improve the way people work.
Thorsten Dirks joined E-Plus in 1996, where he spent several years as member of the board in charge of areas including innovation, networks and IT. He was mainly responsible for the company’s successful multi-brand strategy.
Prior to joining E-Plus, he held functions at various companies in the telecommunications sector, including Orbitel and Vebacom. In 2009, he wrote a book about the development of the telecommunications industry („Ich, Du, Er, Sie, Es und Wir: Wie wir kommunizieren werden“, which translates to „I, You, He, She, It, and We: How we will communicate“).
Thorsten Dirks studied electrical engineering and communications engineering at the University of Hamburg, graduating with a Master of Engineering. He was born in Hamburg in 1963, is married and has a son.


Aviation Festival - Day 2 @ 09:00

Keynote Interview: Thorsten Dirks, CEO Eurowings, Board Member, Lufthansa

Thorsten has a vast amount of experience outside the aviation industry, as former President of Germany’s digital industry association he is bringing a lot of much needed digital experience to the airline sector. He sits down with Guy Johnson to discuss the challenges of restructuring the eurowings brand and the efforts he is making to ensure that digital is at the core of everything the airline does going forward.

Aviation Festival - Day 2 @ 09:30

Keynote CEO Panel: Following their interviews, our keynote speakers will join a panel discussion, where they will debate some of the biggest challenges facing the industry

  • How can the aviation industry cope with the rapid changes that digital technology brings and how are airline CEOs prioritising digital and mobile only tools and applications?
  • What is the next step for the consolidation in the European market, are low cost carriers still the core innovators in a dramatically changing industry?
  • Passenger connectivity is continually growing, how can we use this to best serve our customers and deliver a more seamless end-to-end experience?
  • What impact will low-cost long-haul travel have on the future of global competition and will we see new feeder partnerships develop?
  • What does the next generation travel experience look like?

back to speakers

Mark Your Calendars Now!
Conference 5-7 September • Exhibition & Seminars 6-7 September


The Aviation Festival is two events: a world-class international conference featuring leading airline speakers from around the world; and   a technology exhibition showcasing the latest innovations global leaders to the start-ups.   To visit the exhibition is free. There is, naturally, a registration fee to attend the conference.


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