Seth Cassel | President
EveryMundo

Seth Cassel, President, EveryMundo

Seth Cassel is the Co-Founder and President of EveryMundo, the performance marketing technology and services company specializing in airline eCommerce and multilingual online customer acquisition. The company’s areas of expertise include Multichannel Online Marketing and Acquisition, Analytics, Search Engine Marketing, and Search Engine Optimization - all driven by EveryMundo’s proprietary technology. Seth holds a Masters in Business Administration from Harvard Business School and a Bachelor of Arts in Mathematics from Harvard University. Previous to his role at EveryMundo, Seth built two other companies: a start-up consulting firm and a music management company. Previous professional roles include stints at Sony Music and Citigroup. Seth regularly lectures and sits on panels regarding his subject matter expertise. Recently, Seth has spoken at airline e-Commerce events organized by Terrapinn, Airline Information, and IATA, presenting to leading travel executives. He also lectures on search engine marketing and optimization to digital marketing students in the Miami-based program run by Tecnológico de Monterrey, the leading technology university of Mexico.

Appearances:



Aviation Festival - Day 1 @ 15:20

The Myths of Inspiration and Personalization: The Power of Fare Marketing & User Experience

  • Digital departments in airlines worldwide are chasing trends in inspiration and personalization in an effort to grow direct channel revenue and customer acquisition. However, do these strategies really work?
  • Do customers really look for travel inspiration on an airline's website? And if so, how much closer to purchase does that really make them?
  • How can personalization strategies be effective if a small minority of airline website users are recognizable as return visitors? And, given the implementation of EU GDPR is personalization too much of a liability?

 

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Conference 5-7 September • Exhibition & Seminars 6-7 September

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