Seth Cassel | President

Seth Cassel, President, EveryMundo

Seth Cassel is the Co-Founder and President of EveryMundo, the performance marketing technology and services company specializing in airline eCommerce and multilingual online customer acquisition. The company’s areas of expertise include Multichannel Online Marketing and Acquisition, Analytics, Search Engine Marketing, and Search Engine Optimization - all driven by EveryMundo’s proprietary technology. Seth holds a Masters in Business Administration from Harvard Business School and a Bachelor of Arts in Mathematics from Harvard University. Previous to his role at EveryMundo, Seth built two other companies: a start-up consulting firm and a music management company. Previous professional roles include stints at Sony Music and Citigroup. Seth regularly lectures and sits on panels regarding his subject matter expertise. Recently, Seth has spoken at airline e-Commerce events organized by Terrapinn, Airline Information, and IATA, presenting to leading travel executives. He also lectures on search engine marketing and optimization to digital marketing students in the Miami-based program run by Tecnológico de Monterrey, the leading technology university of Mexico.


Aviation Festival - Day 1 @ 15:20

In a world obsessed with personalization, how do I earn customers that I don't know very well?

  • While loyalty and personalization are valuable, the reality is that most customer relationships are transactional and instant
  • By collecting, managing, and leveraging data in creative and innovative ways, airlines can improve new customer acquisition and increase direct channel transactions
  • With the right toolkit, data becomes the full of real-time automation and optimization of content and user experience 

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Conference 5-7 September • Exhibition & Seminars 6-7 September

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